The Porchside Coffee & Tea Company Coffee Branding is Warm
Farida Helmy — April 1, 2014 — Lifestyle
References: bravepeople.co & thedsgnblog
This chic and warm coffee branding identity for the Porchside Coffee & Tea Company has helped the company grow its caffeine-addicted fans in Tampa Bay.
Having asked creative agency Brave People to takeover the coffee branding identity task, the first thing the agency wanted to do was find a branding solution to highlight Porchside's charm as a local alternative to big coffee franchises.
Not only did they take over on the design of the branding and identity of Porchside, the agency helped pick the name to capture the idea of drinking coffee and tea with family on the porch.
Using illustrations that combine the traditional with the modern, the new branding identify for the local coffee retailer is all about making good old-fashion coffee for beloved customers.
Having asked creative agency Brave People to takeover the coffee branding identity task, the first thing the agency wanted to do was find a branding solution to highlight Porchside's charm as a local alternative to big coffee franchises.
Not only did they take over on the design of the branding and identity of Porchside, the agency helped pick the name to capture the idea of drinking coffee and tea with family on the porch.
Using illustrations that combine the traditional with the modern, the new branding identify for the local coffee retailer is all about making good old-fashion coffee for beloved customers.
Trend Themes
1. Coffee Branding Identity - Companies can leverage unique and personalized branding identities to differentiate themselves in the competitive coffee industry.
2. Local Alternative Movement - Consumers are increasingly seeking out local alternatives to big franchises, presenting an opportunity for businesses to tap into this growing trend.
3. Blend of Tradition and Modernity - Combining traditional elements with modern aesthetics in branding can create a unique and appealing experience for customers.
Industry Implications
1. Coffee Retail - Coffee retailers can explore innovative branding strategies to attract and retain customers in a competitive market.
2. Creative Agencies - Creative agencies play a crucial role in helping businesses develop distinctive branding identities that resonate with customers.
3. Local Coffee Shops - Local coffee shops can capitalize on the growing demand for authentic, community-focused experiences by incorporating traditional elements into their branding.
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