The FedUp Foods Cold Brew Coffee Line Has Two Roast Options
Michael Hemsworth — November 16, 2024 — Lifestyle
References: fedupfoods.co & storebrands
The FedUp Foods cold brew coffee line is a new range of java products crafted as a private label lineup that will offer consumers with a delicious yet functional option to incorporate into their routine.
The products include the Medium Roast and Dark Roast options that are crafted with a proprietary brewing process to ensure the richest flavor and the smoothest texture possible. The coffee can be paired with adaptogens, according to customer preferences, including lion's mane and L-theanine to give the products a functional profile.
CEO David Gray spoke on the FedUp Foods cold brew coffee line saying, "Building on our 16 years of expertise in sourcing and fermentation, this new extension of our business provides an opportunity to highlight the regenerative practices at the core of our beverages. By focusing on the quality of our sourcing and brewing process, we’re able to create a cold brew that’s not only better for the planet but stands apart in today’s market. With the cold brew market experiencing significant growth at 11.8% year-over-year we feel we can make a real impact here.”
The products include the Medium Roast and Dark Roast options that are crafted with a proprietary brewing process to ensure the richest flavor and the smoothest texture possible. The coffee can be paired with adaptogens, according to customer preferences, including lion's mane and L-theanine to give the products a functional profile.
CEO David Gray spoke on the FedUp Foods cold brew coffee line saying, "Building on our 16 years of expertise in sourcing and fermentation, this new extension of our business provides an opportunity to highlight the regenerative practices at the core of our beverages. By focusing on the quality of our sourcing and brewing process, we’re able to create a cold brew that’s not only better for the planet but stands apart in today’s market. With the cold brew market experiencing significant growth at 11.8% year-over-year we feel we can make a real impact here.”
Trend Themes
1. Proprietary Brewing Techniques - Utilizing unique, proprietary brewing methods to create distinctive flavor profiles and textures.
2. Functional Coffee Beverages - Incorporating adaptogens like lion's mane and L-theanine, blending traditional coffee with health-boosting ingredients.
3. Sustainable Coffee Production - Focusing on regenerative practices in coffee farming and sourcing promotes environmentally-friendly consumption.
Industry Implications
1. Specialty Coffee - Enhancing coffee offerings with unique brewing processes and exceptional flavor development.
2. Functional Foods - Merging beverages with health-enhancing ingredients to cater to wellness-focused consumers.
3. Sustainable Agriculture - Prioritizing regenerative farming techniques to support environmentally sustainable food and beverage production.
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