These Costa Coffee Capsules Work with L'OR and Nespresso Systems
Michael Hemsworth — October 30, 2024 — Lifestyle
References: jdepeets & grocerytrader
JDE Peet's has announced a new range of Costa Coffee capsules as a way to bring the experience of the UK's favorite coffee shop into the homes of consumers. The product range consists of capsules compatible for use with L'OR Barista and Nespresso original coffee machines, and includes Costa Smooth Medium Roast, Costa Columbia Single Origin, Costa Dark Intense Roast and Costa Smooth Decaf Roast options. The product line builds on the existing success of the Tassimo Costa Coffee range and will be available at select retailers in the UK as well as online for £3.35 per pack.
Marketing Director UK&I at Jacobs Douwe Egberts Roberto De Felice spoke on the Costa Coffee capsules saying, "Following the success of our Tassimo Costa Coffee range, we are delighted to build on our work with Costa Coffee and further strengthen our range with the new Costa Coffee Capsules range. JDE Peet’s strives to create the ultimate coffee shop experience at home across all of its brands, and this launch certainly delivers on that. With four indulgent, refined flavours we are excited to continue growing our portfolio.”
Marketing Director UK&I at Jacobs Douwe Egberts Roberto De Felice spoke on the Costa Coffee capsules saying, "Following the success of our Tassimo Costa Coffee range, we are delighted to build on our work with Costa Coffee and further strengthen our range with the new Costa Coffee Capsules range. JDE Peet’s strives to create the ultimate coffee shop experience at home across all of its brands, and this launch certainly delivers on that. With four indulgent, refined flavours we are excited to continue growing our portfolio.”
Trend Themes
1. At-home Coffee Experience - Consumers are increasingly seeking to replicate the premium coffee shop experience in the comfort of their homes.
2. Compatible Coffee Capsules - The rise in coffee capsule systems compatible with multiple brands is driving convenience and choice for coffee enthusiasts.
3. Varied Coffee Flavors - A diverse range of coffee flavors, such as single-origin and decaf options, caters to the evolving palates of discerning coffee drinkers.
Industry Implications
1. Home Beverage Systems - The home beverage industry is capitalizing on the demand for high-quality, café-style drinks that can be easily prepared with sophisticated coffee machines.
2. Coffee Retail - Retailers are expanding their product lines to include premium coffee capsules that attract consumers looking for an upscale home-brewing experience.
3. E-commerce - Online platforms are becoming crucial distribution channels for specialty coffee products, offering consumers accessibility and convenience.
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