Better Buzz Coffee Roasters Unveiled the Buzz Energy Drinks
Michael Hemsworth — June 14, 2024 — Lifestyle
References: betterbuzzcoffee & restaurantmagazine
The Better Buzz Coffee Roasters Buzz Energy drinks have been unveiled by the cafe brand this month as a series of cocktail-inspired alternative energy refreshments perfect for boosting alertness this summer.
The drinks come in three flavors including Always Sunny Citrus, Burstin' Blue Raspberry and Prickly in Pink Mojito, which are each crafted with the Buzz Energy drink. The refreshing drinks contain 110mg of caffeine in each serving, which positions them at about the same level as brewed coffee. This gives them a more approachable profile than other energy drinks on the market that can have large amounts of caffeine.
VP of Marketing Amanda Cameron spoke on the Better Buzz Coffee Roasters Buzz Energy drinks saying, "We received great feedback from our guests in Phoenix about our Buzz Energy drinks. Expanding these offerings brandwide allows us to share these new, exciting flavors with all our guests so everyone can try a new Buzz this summer.”
The drinks come in three flavors including Always Sunny Citrus, Burstin' Blue Raspberry and Prickly in Pink Mojito, which are each crafted with the Buzz Energy drink. The refreshing drinks contain 110mg of caffeine in each serving, which positions them at about the same level as brewed coffee. This gives them a more approachable profile than other energy drinks on the market that can have large amounts of caffeine.
VP of Marketing Amanda Cameron spoke on the Better Buzz Coffee Roasters Buzz Energy drinks saying, "We received great feedback from our guests in Phoenix about our Buzz Energy drinks. Expanding these offerings brandwide allows us to share these new, exciting flavors with all our guests so everyone can try a new Buzz this summer.”
Trend Themes
1. Cocktail-inspired Energy Drinks - Exploring cocktail-inspired flavors in energy drinks satisfies consumers' desire for novelty and sophistication in their beverage choices.
2. Moderate-caffeine Beverages - Moderate-caffeine beverages cater to health-conscious individuals seeking a balanced energy boost without the jitteriness often associated with high-caffeine products.
3. Seasonal Flavor Launches - Seasonal flavor launches create a sense of urgency and excitement, encouraging customers to try limited-time products and increasing overall brand engagement.
Industry Implications
1. Beverage - The beverage industry can capitalize on the growing trend of unique and flavorful energy drinks that offer both functionality and taste appeal.
2. Health and Wellness - The health and wellness industry benefits from developing energy drink options with moderate caffeine levels, meeting the demand for healthier stimulant alternatives.
3. Café and Restaurant - Cafés and restaurants integrating new, trendy beverages like cocktail-inspired energy drinks can attract curious customers and boost their summer menu appeal.
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