Explorer's Cold Brew Comes in Three Caffeine Levels
Laura McQuarrie — June 22, 2024 — Lifestyle
References: explorercoldbrew & bevnet
Explorer sells Classic, Half-Caf and Decaf cold brew by the can, and the brand's Choose Your Caffeine Level cold brew pack invites coffee lovers to determine the strength that best suits their preferences.
While the Classic cold brew boasts 180mg of natural caffeine per 12-ounce serving, the Half-Caf option offers a happy medium between Classic and Decaf. Each of these cans shares the taste of cold, smooth and strong organic, fair trade coffee for the benefit of consumers, farmers and the environment alike. In support of a more sustainable planet, a percentage of every sale goes toward charity: water to support its devotion to brining clean water to those in need.
In the spirit of meeting consumers' preferences, the brand also offers bottles and travel-sized cold brew.
While the Classic cold brew boasts 180mg of natural caffeine per 12-ounce serving, the Half-Caf option offers a happy medium between Classic and Decaf. Each of these cans shares the taste of cold, smooth and strong organic, fair trade coffee for the benefit of consumers, farmers and the environment alike. In support of a more sustainable planet, a percentage of every sale goes toward charity: water to support its devotion to brining clean water to those in need.
In the spirit of meeting consumers' preferences, the brand also offers bottles and travel-sized cold brew.
Trend Themes
1. Caffeine Customization - Personalized caffeine levels cater to individual consumer preferences, enhancing user satisfaction and buyer loyalty.
2. Sustainable Giving - Aligning product sales with charitable contributions appeals to socially conscious consumers and builds brand goodwill.
3. Convenient Cold Brew - Offering cold brew in multiple formats, such as cans and travel-sized bottles, targets the on-the-go lifestyle of modern consumers.
Industry Implications
1. Specialty Coffee - The focus on organic, fair trade coffee highlights a growing demand for ethically sourced and premium quality beverages.
2. Sustainable Products - Businesses aligning with environmental sustainability trends attract eco-conscious consumers who prioritize green initiatives.
3. Beverage Packaging - Innovative packaging solutions, like portable cans and travel-sized bottles, drive convenience and cater to dynamic consumer lifestyles.
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