The Chameleon Cold Brew Ice Coffee Collection Will Take Over Your Mornings
Farida Helmy — May 20, 2014 — Marketing
References: chameleoncoldbrew & thecoolector
Giving those who love java the perfect ice coffee option for long summery days chilling on a porch or lazing around on the beach with friends, the new Chameleon Cold Brew Coffee collection looks and tastes eclectically cool.
We're almost positive that anyone even slightly addicted to caffeine will break out the cold brew coffees this summer and soak in the sun with something refreshing and bound to keep you perky and alert all day long.
The Texas-based brand of ice coffee was founded by a coffee-loving couple, who wanted to give other coffee lovers an impeccably branded and yummy alternative to morning drinking.
So caffeine aficionados get ready to start your mornings with these roasted Arabica beans that come in a variety of different flavors.
We're almost positive that anyone even slightly addicted to caffeine will break out the cold brew coffees this summer and soak in the sun with something refreshing and bound to keep you perky and alert all day long.
The Texas-based brand of ice coffee was founded by a coffee-loving couple, who wanted to give other coffee lovers an impeccably branded and yummy alternative to morning drinking.
So caffeine aficionados get ready to start your mornings with these roasted Arabica beans that come in a variety of different flavors.
Trend Themes
1. Cold Brew Coffee - Disruptive innovation opportunity: Developing unique and flavorful cold brew coffee options to cater to the increasing demand of coffee lovers.
2. Ready-to-drink Coffee - Disruptive innovation opportunity: Creating convenient and portable coffee options for on-the-go consumers who want their coffee fix anytime, anywhere.
3. Artisanal Coffee Brands - Disruptive innovation opportunity: Incorporating a strong brand identity and premium quality ingredients to stand out in the competitive coffee market.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Expanding product lines to include ready-to-drink coffee options and capturing the growing market of coffee enthusiasts.
2. Food and Beverage Packaging - Disruptive innovation opportunity: Designing innovative and eco-friendly packaging solutions for cold brew coffee to enhance convenience and sustainability.
3. Artisanal Food and Beverage - Disruptive innovation opportunity: Partnering with local coffee producers to create unique collaborations and limited-edition blends to cater to the artisanal coffee trend.
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