These dry January innovations range from non-alcoholic wine clubs to alcohol-free gin alternatives. With 2021 underway, many consumers are setting new goals and looking to stick to health-conscious new year's resolutions. Whether one is looking to stick to diet and fitness goals after a quarantine of inactivity and indulging, or looking to detox from holiday libations, these products make staying healthy easier than ever.
Standouts include hempSMART's non-alcoholic CBD cocktails that are made from "95% organic ingredients and hemp extract infusions" with "groundbreaking nanotechnology that allows the body to absorb the ingredients quickly and provide a sense of well-being without the ugly 'hang-over' effect."
The Fluère Smoked Agave nonalcoholic mezcal alternative is another notable example. The product is distilled in the same way as the alcohol-based beverage, ensuring great taste and quality for a sober lifestyle.
20 Dry January Innovations
From Non-Alcoholic Wine Clubs to Alcohol-Free Gin Alternatives:
Jana Pijak — Jan 7, 2021 — Lifestyle
20
Reinvented Zero-Alcohol Beers
Budweiser Zero Contains No Alcohol and No Sugar
19
Non-Alcoholic Wine Clubs
Acid League Wine Proxies are Sophisticated Wine Alternatives
18
Alcohol-Free Botanical Spirits
Warner’s 0% ABV Botanic Garden Spirits are Alternatives to Alcohol
17
Alcohol-Free Gin Alternatives
Gordon’s 0.0% is Being Launched in the UK
16
Sparkling Fermented Teas
REAL Offers Alcohol-Free Alternatives to Sparkling Wine & Champagne
15
Low-Calorie Alcohol-Free Beers
The Tennent’s Zero Beer Maintains a 0.0% ABV
14
Alcohol-Free Wine Cocktails
The Duchess Spritz Comes in Two Delicious Options
13
Non-Alcoholic Tequila Alternatives
The Mockingbird Alcohol Free Spirit Uses Blue Weber Agave
12
Alcohol-Free Craft Beers
The Brooklyn Brewery Special Effects IPA Has Less Than 100 Calories
11
Non-Alcoholic Sparkling Apéritifs
Bitters & Soda Appeals to the Sober-Curious Consumer
10
Buzzy Non-Alcoholic Beverages
Sun Chaser's Caffeine-Free Drinks are Enhanced with Nootropics
9
Non-Alcoholic Cocktail Mixes
Lockdown Liquor & Co. Partnered with Seedlip on the Grove Picante
8
Adaptogenic Alcohol-Free Beers
Fungtn's Alcohol-Free Beer is Infused with Medicinal Mushrooms
7
Alcohol-Free Irish Stouts
'Guinness 0.0' Offers the Same Great Guinness Taste, Without the Alcohol
6
No-ABV Raspberry Spirits
Penrhos Spirits' Zero Raspberry is a Non-Alcoholic Botanical Spirit
5
Pinkish Alcohol-Free Spirits
The Ceder’s Pink Rose Alternative Gin Addresses Consumer Demand
4
Alcohol-Free Mezcal Alternatives
The Fluère Smoked Agave is Perfect for High-Quality Mocktails
3
Alcohol-Free CBD Cocktails
hempSMART Hosted an Alcohol-Free Party to Promote a New Drink Line
2
Free-From Flavored Tonics
Skinny Tonics Have Zero Calories, Zero Sugar and Nothing Artificial
1
Sea-Themed Alcohol-Free Cocktails
The Sea Arch 'Sea & T' Drinks are Made with Seaside Botanicals
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Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Healthy Soda Mocktail Kits
HelloFresh X Poppi Mocktail Kits Offer a Fresh Twist for Dry January
Ketone Alcohol Alternatives
Hard Ketones Makes an Alternative to Alcohol That Offers a Real Buzz
THC-Focused Dry January Campaigns
Wynk Debuts 'Dry January Doesn't Have to Be So Dry'
Zero Alcohol Functional Beer
The Sleeman Zero+ Boasts the Added Benefits of Electrolytes
Bitter Non-Alcoholic Aperitifs
Amarø Adds Bright Flavor to No-ABV & Low-ABV Serves
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Bubbly Low-Calorie Mocktails
Maison Perrier Chic is a Luxe Alternative to Alcoholic Beverages
Rebellious Non-Alcoholic Whiskey
WhistlePig & Alice Cooper Introduce a Non-Alcoholic Drink
Alcohol-Free Beverage Campaigns
Heineken Launched its Global '0.0 Reasons Needed' Campaign
Gin-Branded Gym Sets
Hendrick’s Gin Becomes Hendrick’s GYM For Dry January
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Wellness Tincture Mocktails
Apothékary's Mocktail Magic Recipes Offer Alcohol Alternatives
Adaptogen-Infused Alcohol-Free Cocktails
Mataki Introduces a New Delicious Line of RTD Cocktails
THC-Infused Seltzers
WYNK's Adult Beverages Deliver an Alcohol-Free Buzz
Low-Calorie Non-Alcoholic Beers
The 'Michelob ULTRA Zero' Will Contain Only 29 Calories
Refreshing Non-Alcoholic Beers
Firestone Walker Brewing Company Has Launched 8ZERO5
Non-Alcoholic Liqueurs
Giffard Expands into Sober Curious Market with Four Non-Alcoholic Liqueurs
Dry January Beer Launches
Blue Moon Supports Dry-Back January with New Launch
Non-Alcoholic Agave Spirits
Lewis Hamilton Co-founded Almave, a Tequila Alternative Brand
Zero-Proof Mocktail Variety Packs
Lift Bridge Debuts a New Line of Zero-Proof Canned Mocktails
Californian Low-Alcohol Wines
Arlow Delivers Healthier, Full-Flavor Experiences Without Compromise
Non-Alcoholic Fruit Seltzers
The Boston Beer Company Unveils a New Non-Alcoholic Line
Refreshing Non-Alcoholic Beverages
The Mocktail Club Introduces the Latest Bali Breeze
Collaborative Non-Alcoholic Drinks
Public Coast Brewing & Smith Teamaker Debut Lord Citra Hop Tea
Non-Alcoholic Cocktail Party Packs
SMASHD's Party All Day & Party All Night Packs are Replenishing
Mushroom-Made Gin Alternatives
Little Saints St. Juniper Has a Non-Alcoholic Formulation
Fruity Non-Alcoholic Cocktails
Mockly Pays Homage to its New Orleans Roots
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
Adaptogenic Craft Mocktails
Zero Proof by Recess Shares Cocktail Flavors Without the Alcohol
Non-Alcoholic Sparkling Wines
Josh Cellars Recently Entered the Non-Alcoholic Beverage Market
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Dry January Drink Menus
Hopdoddy Burger Bar Introduced an Alcohol-Free Menu
Hydration-Driven Fruit Beverages
Belvoir Farm Introduced a Series of New Refreshments
Non-Alcoholic Sparkling Wines
Libby Wines Debuts the Sparkling White and the Sparkling Rosé
Low-Alcohol Cannabis Drinks
Mataroa Happy is Bottled at 11% ABV and Infused with Cannabis Oil
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Alcohol-Free Gin Expressions
Aldi Added Two Satisfying Gin Alternatives to Its Greyson's Range
Celebratory Non-Alcoholic Beverages
Le Fizz by Ghia Sweetens Special and Everyday Moments
Functional Adaptogenic Elixirs
Collective Arts' Botany Elixirs are Mindful, Non-Alcoholic Drinks
Non-Alcoholic Canned Spritzes
Citizen Spritz's Alcohol-Free Cans Support Refreshment & Moderation
Non-Alcoholic Spirit Distilleries
Sylva Makes Dark Non-Alcoholic Spirits with Wood and Grains
Flavorful Non-Alcoholic Beverages
Curious Elixirs Has Introduced the Curious No. 9
Festive Non-Alcoholic Apéritifs
De Soi's St. Moritz Mule Remixes the Classic Moscow Mule
Non-Alcoholic Gin Variants
Pernod Ricard Launches the Zero Alcohol Beefeater 0.0%
Espresso Martini Alternatives
Kin Euphorics x Dr. Weil Unveiled the 'Matchatini'
Free-From Cannabis Seltzers
hi Seltzer is Launching a New Range of Drinks with Three Ingredients
Curated Non-Alcoholic Collections
Sèchey Recently Unveiled Its Second Curated Selection at Target
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Non-Alcoholic Nootropic Cocktails
Nine Lives' Noobies Menu Enhances Mood and Cognitive Function
Modern Non-Alcoholic Rebrands
Flyers Cocktail Company Has Announced a Comprehensive Brand Update
Low-Sugar Pineapple Mocktails
Mingle Mocktails' Pineapple Paloma Has Less Sugar Than the Classic
Uncompromising Alcohol-Removed Wines
NoAlchCo's Non-Alcoholic Wine Collection is Balaced & Complex
Decades-Aged Dealcoholized Wines
Zeronimo Century Blend Revolutionizes the Non-Alcoholic Market
Herbal Blend Mocktail Kits
WishGarden's Mocktail Kit Supports Sober-Curious Gen Z & Millennials
Alcohol Alternative Sampler Boxes
Sober(ish) and Cann Debut the Sober(ish) Cann-uary Sampler Box
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
Refreshing Low-Calorie Mocktails
Joyburst Mocktails Offers a Range of Non-alcoholic Indulgences
Non-Alcoholic Aperitivo Rebrands
Wilderton Aperitivo Co. Sets a Bold Standard for the Industry
Non-Alcoholic Functional Spirits
Smiling Wolf's Nootropic Spirits Elevate the Mind and Spirit
Approachable NA Wines
RELAX "Zero" Alcohol-Removed Wines Support Sober-Curious Partygoers
Relaxing Alcohol-Free Beers
Impossibrew Features Social Blend Technology
Non-Alcoholic Cherry-Chocolate Stouts
Mash Gang's Lesser Evil is a Decadent 0.5% ABV Option
Effortless Non-Alcoholic Mixers
SodaStream Crafted Cocktail Mixers Elevate Drinks Made at Home
Mocktail Subscription Boxes
Mocktail Club Offers a Subscription Service
Mini Non-Alchoholic Wines
Starla Wines' Starla Sips Share Non-Alcoholic Wine in 2-Packs
Alcohol-Free Beer Capsules
Fieldwork Brewing Unveils Multiple New Non-Alcoholic Options
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Paloma-Inspired Craft Sodas
Devil's Foot Debuts the Zero Proof Paloma
Non-Alcoholic Cola Cocktails
Aplós' Kola Fashioned is Infused with Adaptogens & Nootropics
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
Non-Alcoholic Fruity Spritzers
VITIS Unveils a New Non-Alcoholic Sauvignon Blanc and Shiraz Rosé
Non-Alcoholic Gift Sets
Mingle Mocktails Introduced a Vibrant Holiday Box
Shareable Non-Alcoholic Spritzes
Naked Life Launched a Peach Bellini & Limoncello Spritz
Non-Alcoholic Beverage Sets
Blind Tiger's 'Speakeasy Soulmates Set' Features Mixology Creations
Non-Alcoholic Scottish Gins
The Ben Lomond Non-Alcoholic Botanical Spirit Has Crisp Bitterness
Alcohol-Free Gin Alternatives
Beefeater 0.0% is Citrus & Juniper-Forward with None of the Alcohol
Adaptogenic Alcohol Alternatives
Huzzy Smart Sips Share a Buzz with Adaptogens and Nootropics
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Fruity Low-ABV Beverages
The Boston Beer Company Unveils a New Non-Alcoholic Beverage
Alcohol-Free Sparkling Wines
French Bloom Debuts La Cuvée 2022 as a Non-Alcoholic Sparkling Wine
Affordable Non-Alcoholic Wines
90+ Cellars' First Dealcoholized Sparkling Wines are $12 Per Bottle
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Alcohol-Free Craft Cocktails
Aplós Unveils its New Line of Non-Alcoholic Canned Cocktails
Non-Alcoholic Cocktail Tasting Pack
The Free AF Tasting Pack is Convenient and Delicious
Spring-Ready RTD Cocktails
Greenbar Distillery Offers Up Non-Alcoholic and Alcoholic Cocktails
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Low-Alcohol Gin Distillates
820 Spirits' Drop of Gin Shares More Flavor and Less Alcohol
Non-Alcoholic Wine Clubs
Proxies Offers a Range of Alcohol-Free Wine Packages for Subscription
Non-Sparkling Alcohol-Free Wines
Nozeco Still Comes in Two Non-Alcoholic Options
Non-Alcoholic Mulled Wines
Aldi's 0% Mulled Wine Launched for Just £1.89
Adaptogen-Infused British Beers
Collider Brew Co. Launches a Non-Alcoholic Beer in the UK
Alcohol-Free Paloma Cocktails
ISH Crafted a Mindful Version of a Classic Tequila-Based Drink
Versatile Alcohol-Free Gin Spirits
Tarquin’s Cornish Dry Non-Alcoholic Spirit is Gin-Like
Non-Alcoholic Sparkling Rosés
Free AF Sparkling Rosé is Light, Crisp and Ready to Sip
Zero-Proof THC Cocktails
Flyers' Sparkling THC Cocktails Reinvent Classics Like the Margarita
Mocktail-Making Incentives
SodaStream's Tips for Sips Supports Goals in Dry January & Beyond
Non-Alcoholic Functional Tonics
Mood by Boochcraft Replenishes the Mind and Body
Holiday-Ready Non-Alcoholic Mixers
Mixly Cocktail Co. Offers All-Natural, Non-Alcoholic Mixers
Refreshed Natural Alcoholic Beverages
101 Cider House Marks Its Anniversary with a Rebranding
Alcohol-Free Fundraiser Challenges
Dry Feb Helps to Raise Funds for the American Cancer Society
Holiday Mocktail Kits
The Blood Orange Winter Fizz Kit Creates a Festive, Alcohol-Free Serve
Aromatic French-Style Aperitifs
Botivo's First Limited-Edition Launch Pays Homage to Pastis
Autumnal Tea Mocktails
Luna Bay's Cranberry Sangria Spice is a Festive 0% ABV Alternative
Dry January Enhancing Spirits
SENTIA's Spirits Enhance Mood and Mental Balance with No Alcohol
Functional Non-Alcoholic Cocktails
Aplós Cocktails' Hemp and Adaptogens Support the Mind and Body
Modern Mule Mocktails
The Mule by Pari is a Zesty, Non-Alcoholic Beverage
Alcohol-Free Gin Alternatives
York Zero Was Created with the Help of Bax Botanics
Collaborative Alcohol-Free Brands
Powell Brewery Taps Downlow for a New Non-Alcoholic Beer Brand
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Non-Alcoholic Spritzers
Weekday Vibes Uses Dealcoholized Wine as a Base for Its Beverages
Alcohol-Free Highball Cocktails
Everleaf and Tayēr + Elementary Created a Juicy, Spicy Mocktail
Non-Alcoholic Spirit Lines
Maya Tea Company Debuted the Philters Collection on September 9, 2024
Healthier Drinking Habits Campaigns
ABC Fitness Joins Sunnyside for Dry-Ish January
Sparkling Non-Alcoholic Wine Cocktails
The Nozeco Spritz Offers an Alcohol-Free Take on a Classic
Smoky Non-Alcoholic Elixirs
Mockly's Madame L'Orange Combines Smoked Orange, Ginger & Golden Honey
Alcohol-Free Refreshment Partnerships
Majestic and Club Soda Announced a New Partnership
Adaptogen-Based Cocktail Packs
Elta Ego Unveils a New Adaptogen-Infused Beverage Lineup
Canned Non-Alcoholic Sangrias
Grüvi's Non-Alcoholic Sangria is Rich in Aromas & Flavors
Non-Alcoholic Sake Products
Origami Sake Has Introduced ZERO, a First for the US Market
Holiday-Ready Dealcoholized Wines
Casillero del Diablo Zero is Perfect for Holiday Celebrations
Potent Non-Alcoholic Seltzers
Tilray Unveils the New CBG-Infused Non-Alcoholic Cannabis Seltzers
Zero-Proof Subscription Boxes
Raising the Bar's Boxes Boast Alcohol-Free Spirits, Mixers, and More
Non-Alcoholic Bottle Pop-Ups
Dry Humor Unveils a New Non-Alcoholic Pop-Up Bottle Shop
Non-Alcoholic Celebration Spirits
French Bloom's Le Blanc and Le Rosé Share 0.0% ABV French Bubbly
Non-Alcoholic Rosé Wines
Bodvár No. 0 Caters to the Mindful Preferences of Younger Drinkers
Spicy Non-Alcoholic Elixirs
Three Spirit's 'Livener XS' is a A Bold Non-Alcoholic Elixir
Dry January-Themed Menus
Doc B’s Has Creative New Mocktails Like the Spicy Agave-Rita
Tropical Non-Alcoholic Rums
Caleño's Non-Alcoholic Rum Meets Demand from Younger Adult Drinkers
Aromatic Alcohol-Free Aperitifs
iessi's Bittersweet L'aperitivo is Unapologetically Alcohol-Free
Cocktail-Strength Non-Alcoholic Aperitivos
Casamara Club's Superclasico Has a Bittersweet Finish
Spirit-Filled Advent Calendars
Craft Gin Club Craft Gin Advent Calendars are Festive and Fun
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Unconventional Non-Alcoholic White Wines
Surely Debuts Blanc a Unique Addition to Its Portfolio
Delectable Alcohol-Free Chardonnays
Giesen Has Introduced Its 0% Chardonnay
Non-Alcoholic Wine Sets
The NA Set by Just Enough Wines Shares a Sampling of Alternatives
Non-Alcoholic Mixology Programs
Seabourn is Launching the New 'Zero @ Sea' Program