These dry January innovations range from non-alcoholic wine clubs to alcohol-free gin alternatives. With 2021 underway, many consumers are setting new goals and looking to stick to health-conscious new year's resolutions. Whether one is looking to stick to diet and fitness goals after a quarantine of inactivity and indulging, or looking to detox from holiday libations, these products make staying healthy easier than ever.
Standouts include hempSMART's non-alcoholic CBD cocktails that are made from "95% organic ingredients and hemp extract infusions" with "groundbreaking nanotechnology that allows the body to absorb the ingredients quickly and provide a sense of well-being without the ugly 'hang-over' effect."
The Fluère Smoked Agave nonalcoholic mezcal alternative is another notable example. The product is distilled in the same way as the alcohol-based beverage, ensuring great taste and quality for a sober lifestyle.
20 Dry January Innovations
From Non-Alcoholic Wine Clubs to Alcohol-Free Gin Alternatives:
Jana Pijak — Jan 7, 2021 — Lifestyle

20
Reinvented Zero-Alcohol Beers
Budweiser Zero Contains No Alcohol and No Sugar

19
Non-Alcoholic Wine Clubs
Acid League Wine Proxies are Sophisticated Wine Alternatives
18
Alcohol-Free Botanical Spirits
Warner’s 0% ABV Botanic Garden Spirits are Alternatives to Alcohol
17
Alcohol-Free Gin Alternatives
Gordon’s 0.0% is Being Launched in the UK
16
Sparkling Fermented Teas
REAL Offers Alcohol-Free Alternatives to Sparkling Wine & Champagne
15
Low-Calorie Alcohol-Free Beers
The Tennent’s Zero Beer Maintains a 0.0% ABV
14
Alcohol-Free Wine Cocktails
The Duchess Spritz Comes in Two Delicious Options
13
Non-Alcoholic Tequila Alternatives
The Mockingbird Alcohol Free Spirit Uses Blue Weber Agave
12
Alcohol-Free Craft Beers
The Brooklyn Brewery Special Effects IPA Has Less Than 100 Calories
11
Non-Alcoholic Sparkling Apéritifs
Bitters & Soda Appeals to the Sober-Curious Consumer
10
Buzzy Non-Alcoholic Beverages
Sun Chaser's Caffeine-Free Drinks are Enhanced with Nootropics
9
Non-Alcoholic Cocktail Mixes
Lockdown Liquor & Co. Partnered with Seedlip on the Grove Picante
8
Adaptogenic Alcohol-Free Beers
Fungtn's Alcohol-Free Beer is Infused with Medicinal Mushrooms
7
Alcohol-Free Irish Stouts
'Guinness 0.0' Offers the Same Great Guinness Taste, Without the Alcohol
6
No-ABV Raspberry Spirits
Penrhos Spirits' Zero Raspberry is a Non-Alcoholic Botanical Spirit
5
Pinkish Alcohol-Free Spirits
The Ceder’s Pink Rose Alternative Gin Addresses Consumer Demand
4
Alcohol-Free Mezcal Alternatives
The Fluère Smoked Agave is Perfect for High-Quality Mocktails
3
Alcohol-Free CBD Cocktails
hempSMART Hosted an Alcohol-Free Party to Promote a New Drink Line
2
Free-From Flavored Tonics
Skinny Tonics Have Zero Calories, Zero Sugar and Nothing Artificial
1
Sea-Themed Alcohol-Free Cocktails
The Sea Arch 'Sea & T' Drinks are Made with Seaside Botanicals
Related Ideas
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
THC-Focused Dry January Campaigns
Wynk Debuts 'Dry January Doesn't Have to Be So Dry'
Premium THC Beverages
Onward Beverages Refresh Adults with Flavors Like Sea Salt Margarita
Ketone Alcohol Alternatives
Hard Ketones Makes an Alternative to Alcohol That Offers a Real Buzz
Healthy Soda Mocktail Kits
HelloFresh X Poppi Mocktail Kits Offer a Fresh Twist for Dry January
Zero Alcohol Functional Beer
The Sleeman Zero+ Boasts the Added Benefits of Electrolytes
Bitter Non-Alcoholic Aperitifs
Amarø Adds Bright Flavor to No-ABV & Low-ABV Serves
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Bubbly Low-Calorie Mocktails
Maison Perrier Chic is a Luxe Alternative to Alcoholic Beverages
Rebellious Non-Alcoholic Whiskey
WhistlePig & Alice Cooper Introduce a Non-Alcoholic Drink
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Alcohol-Free Beverage Campaigns
Heineken Launched its Global '0.0 Reasons Needed' Campaign
Wellness Tincture Mocktails
Apothékary's Mocktail Magic Recipes Offer Alcohol Alternatives
Adaptogen-Infused Alcohol-Free Cocktails
Mataki Introduces a New Delicious Line of RTD Cocktails
Low-Calorie Non-Alcoholic Beers
The 'Michelob ULTRA Zero' Will Contain Only 29 Calories
Mood-Boosting Mocktails
Skinny Mocktail Mixes are Rich in L-Tyrosine, Adaptogens & Antioxidants
Refreshing Non-Alcoholic Beers
Firestone Walker Brewing Company Has Launched 8ZERO5
Non-Alcoholic Agave Spirits
Lewis Hamilton Co-founded Almave, a Tequila Alternative Brand
Non-Alcoholic Sparkling Wines
Josh Cellars Recently Entered the Non-Alcoholic Beverage Market
Californian Low-Alcohol Wines
Arlow Delivers Healthier, Full-Flavor Experiences Without Compromise
Flavor-Driven Alcohol-Free Beers
1664 Bière 0.0% is Arriving in Sleek Slim Cans, Draft and More
Non-Alcoholic Fruit Seltzers
The Boston Beer Company Unveils a New Non-Alcoholic Line
Refreshing Non-Alcoholic Beverages
The Mocktail Club Introduces the Latest Bali Breeze
Premium Zero-Proof Alcohol Alternatives
Team Spirits Boasts Sophisticated Alcohol-Free Cocktails
Non-Alcoholic Cocktail Party Packs
SMASHD's Party All Day & Party All Night Packs are Replenishing
Mushroom-Made Gin Alternatives
Little Saints St. Juniper Has a Non-Alcoholic Formulation
Fruity Non-Alcoholic Cocktails
Mockly Pays Homage to its New Orleans Roots
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
Adaptogenic Craft Mocktails
Zero Proof by Recess Shares Cocktail Flavors Without the Alcohol
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Shareable Non-Alcoholic Spritzes
Naked Life Launched a Peach Bellini & Limoncello Spritz
Hydration-Driven Fruit Beverages
Belvoir Farm Introduced a Series of New Refreshments
Non-Alcoholic Sparkling Wines
Libby Wines Debuts the Sparkling White and the Sparkling Rosé
Dry January Drink Menus
Hopdoddy Burger Bar Introduced an Alcohol-Free Menu
Zero-Proof Mocktail Variety Packs
Lift Bridge Debuts a New Line of Zero-Proof Canned Mocktails
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Low-Alcohol Cannabis Drinks
Mataroa Happy is Bottled at 11% ABV and Infused with Cannabis Oil
Alcohol-Free Gin Expressions
Aldi Added Two Satisfying Gin Alternatives to Its Greyson's Range
Celebratory Non-Alcoholic Beverages
Le Fizz by Ghia Sweetens Special and Everyday Moments
Colorless Canned Cocktails
Ghost Labs' Remixed Minimalist Cocktails are Completely Clear
Functional Adaptogenic Elixirs
Collective Arts' Botany Elixirs are Mindful, Non-Alcoholic Drinks
Non-Alcoholic Canned Spritzes
Citizen Spritz's Alcohol-Free Cans Support Refreshment & Moderation
Non-Alcoholic Spirit Distilleries
Sylva Makes Dark Non-Alcoholic Spirits with Wood and Grains
Low-Sugar Pineapple Mocktails
Mingle Mocktails' Pineapple Paloma Has Less Sugar Than the Classic
Festive Non-Alcoholic Apéritifs
De Soi's St. Moritz Mule Remixes the Classic Moscow Mule
Flavorful Non-Alcoholic Beverages
Curious Elixirs Has Introduced the Curious No. 9
Non-Alcoholic Gin Variants
Pernod Ricard Launches the Zero Alcohol Beefeater 0.0%
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
Free-From Cannabis Seltzers
hi Seltzer is Launching a New Range of Drinks with Three Ingredients
Espresso Martini Alternatives
Kin Euphorics x Dr. Weil Unveiled the 'Matchatini'
Curated Non-Alcoholic Collections
Sèchey Recently Unveiled Its Second Curated Selection at Target
Alcohol Alternative Sampler Boxes
Sober(ish) and Cann Debut the Sober(ish) Cann-uary Sampler Box
Collaborative Non-Alcoholic Drinks
Public Coast Brewing & Smith Teamaker Debut Lord Citra Hop Tea
Modern Non-Alcoholic Rebrands
Flyers Cocktail Company Has Announced a Comprehensive Brand Update
Zero-Proof Mushroom Seltzers
High Ground Elixir Crafts Natural, Adaptogenic Social Drinks
Decades-Aged Dealcoholized Wines
Zeronimo Century Blend Revolutionizes the Non-Alcoholic Market
Refreshing Low-Calorie Mocktails
Joyburst Mocktails Offers a Range of Non-alcoholic Indulgences
Non-Alcoholic Aperitivo Rebrands
Wilderton Aperitivo Co. Sets a Bold Standard for the Industry
Non-Alcoholic Functional Beverages
Dappy is Infused with Mood-Boosting, Energizing Ingredients
Non-Alcoholic Functional Spirits
Smiling Wolf's Nootropic Spirits Elevate the Mind and Spirit
Approachable NA Wines
RELAX "Zero" Alcohol-Removed Wines Support Sober-Curious Partygoers
Relaxing Alcohol-Free Beers
Impossibrew Features Social Blend Technology
Non-Alcoholic Nootropic Cocktails
Nine Lives' Noobies Menu Enhances Mood and Cognitive Function
Effortless Non-Alcoholic Mixers
SodaStream Crafted Cocktail Mixers Elevate Drinks Made at Home
Herbal Blend Mocktail Kits
WishGarden's Mocktail Kit Supports Sober-Curious Gen Z & Millennials
Mocktail Subscription Boxes
Mocktail Club Offers a Subscription Service
Mini Non-Alchoholic Wines
Starla Wines' Starla Sips Share Non-Alcoholic Wine in 2-Packs
Alcohol-Free Beer Capsules
Fieldwork Brewing Unveils Multiple New Non-Alcoholic Options
Mixologist-Made Hydration Powders
Liquid I.V.'s Hydration Multiplier Mocktail Edition is Limited
Alcohol-Free Functional Cocktails
Jas' Mojito Fresco Shares a Boost of Yerba Mate for Energy
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Paloma-Inspired Craft Sodas
Devil's Foot Debuts the Zero Proof Paloma
Non-Alcoholic Cola Cocktails
Aplós' Kola Fashioned is Infused with Adaptogens & Nootropics
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
Non-Alcoholic Fruity Spritzers
VITIS Unveils a New Non-Alcoholic Sauvignon Blanc and Shiraz Rosé
Non-Alcoholic Gift Sets
Mingle Mocktails Introduced a Vibrant Holiday Box
Non-Alcoholic Cherry-Chocolate Stouts
Mash Gang's Lesser Evil is a Decadent 0.5% ABV Option
Mocktail-Making Incentives
SodaStream's Tips for Sips Supports Goals in Dry January & Beyond
Non-Alcoholic Scottish Gins
The Ben Lomond Non-Alcoholic Botanical Spirit Has Crisp Bitterness
Alcohol-Free Gin Alternatives
Beefeater 0.0% is Citrus & Juniper-Forward with None of the Alcohol
Adaptogenic Alcohol Alternatives
Huzzy Smart Sips Share a Buzz with Adaptogens and Nootropics
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Fruity Low-ABV Beverages
The Boston Beer Company Unveils a New Non-Alcoholic Beverage
Alcohol-Free Sparkling Wines
French Bloom Debuts La Cuvée 2022 as a Non-Alcoholic Sparkling Wine
Affordable Non-Alcoholic Wines
90+ Cellars' First Dealcoholized Sparkling Wines are $12 Per Bottle
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Alcohol-Free Craft Cocktails
Aplós Unveils its New Line of Non-Alcoholic Canned Cocktails
Non-Alcoholic Cocktail Tasting Pack
The Free AF Tasting Pack is Convenient and Delicious
Spring-Ready RTD Cocktails
Greenbar Distillery Offers Up Non-Alcoholic and Alcoholic Cocktails
Non-Alcoholic Wine Clubs
Proxies Offers a Range of Alcohol-Free Wine Packages for Subscription
Non-Sparkling Alcohol-Free Wines
Nozeco Still Comes in Two Non-Alcoholic Options
Non-Alcoholic Mulled Wines
Aldi's 0% Mulled Wine Launched for Just £1.89
Non-Alcoholic Beverage Sets
Blind Tiger's 'Speakeasy Soulmates Set' Features Mixology Creations
Adaptogen-Infused British Beers
Collider Brew Co. Launches a Non-Alcoholic Beer in the UK
Alcohol-Free Paloma Cocktails
ISH Crafted a Mindful Version of a Classic Tequila-Based Drink
Versatile Alcohol-Free Gin Spirits
Tarquin’s Cornish Dry Non-Alcoholic Spirit is Gin-Like
Celebratory Non-Alcoholic Wines
Society De La Rassi is a Luxurious Sparkling Wine Crafted in Spain
Zero-Proof THC Cocktails
Flyers' Sparkling THC Cocktails Reinvent Classics Like the Margarita
Dry January Enhancing Spirits
SENTIA's Spirits Enhance Mood and Mental Balance with No Alcohol
Batched Alcohol-Free Cocktails
De Kuyper Batched 0.0% Comes in Three Flavor Options
Non-Alcoholic Functional Tonics
Mood by Boochcraft Replenishes the Mind and Body
Holiday-Ready Non-Alcoholic Mixers
Mixly Cocktail Co. Offers All-Natural, Non-Alcoholic Mixers
Refreshed Natural Alcoholic Beverages
101 Cider House Marks Its Anniversary with a Rebranding
Alcohol-Free Fundraiser Challenges
Dry Feb Helps to Raise Funds for the American Cancer Society
Holiday Mocktail Kits
The Blood Orange Winter Fizz Kit Creates a Festive, Alcohol-Free Serve
Aromatic French-Style Aperitifs
Botivo's First Limited-Edition Launch Pays Homage to Pastis
Autumnal Tea Mocktails
Luna Bay's Cranberry Sangria Spice is a Festive 0% ABV Alternative
Non-Alcoholic Lemoncello Spritzes
Riboli Family Wines Supports an Inclusive Apéritif Lifestyle
Functional Non-Alcoholic Cocktails
Aplós Cocktails' Hemp and Adaptogens Support the Mind and Body
Modern Mule Mocktails
The Mule by Pari is a Zesty, Non-Alcoholic Beverage
Alcohol-Free Gin Alternatives
York Zero Was Created with the Help of Bax Botanics
Collaborative Alcohol-Free Brands
Powell Brewery Taps Downlow for a New Non-Alcoholic Beer Brand
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Low-Alcohol Gin Distillates
820 Spirits' Drop of Gin Shares More Flavor and Less Alcohol
Non-Alcoholic Spritzers
Weekday Vibes Uses Dealcoholized Wine as a Base for Its Beverages
Alcohol-Free Highball Cocktails
Everleaf and Tayēr + Elementary Created a Juicy, Spicy Mocktail
Non-Alcoholic Spirit Lines
Maya Tea Company Debuted the Philters Collection on September 9, 2024
Healthier Drinking Habits Campaigns
ABC Fitness Joins Sunnyside for Dry-Ish January
Sparkling Non-Alcoholic Wine Cocktails
The Nozeco Spritz Offers an Alcohol-Free Take on a Classic
Smoky Non-Alcoholic Elixirs
Mockly's Madame L'Orange Combines Smoked Orange, Ginger & Golden Honey
Alcohol-Free Refreshment Partnerships
Majestic and Club Soda Announced a New Partnership
Adaptogen-Based Cocktail Packs
Elta Ego Unveils a New Adaptogen-Infused Beverage Lineup
Canned Non-Alcoholic Sangrias
Grüvi's Non-Alcoholic Sangria is Rich in Aromas & Flavors
Non-Alcoholic Sake Products
Origami Sake Has Introduced ZERO, a First for the US Market
Holiday-Ready Dealcoholized Wines
Casillero del Diablo Zero is Perfect for Holiday Celebrations
Potent Non-Alcoholic Seltzers
Tilray Unveils the New CBG-Infused Non-Alcoholic Cannabis Seltzers
Zero-Proof Subscription Boxes
Raising the Bar's Boxes Boast Alcohol-Free Spirits, Mixers, and More
Non-Alcoholic Bottle Pop-Ups
Dry Humor Unveils a New Non-Alcoholic Pop-Up Bottle Shop
Dry January-Themed Menus
Doc B’s Has Creative New Mocktails Like the Spicy Agave-Rita
Non-Alcoholic Celebration Spirits
French Bloom's Le Blanc and Le Rosé Share 0.0% ABV French Bubbly
Non-Alcoholic Rosé Wines
Bodvár No. 0 Caters to the Mindful Preferences of Younger Drinkers
Spicy Non-Alcoholic Elixirs
Three Spirit's 'Livener XS' is a A Bold Non-Alcoholic Elixir
Cocktail-Strength Non-Alcoholic Aperitivos
Casamara Club's Superclasico Has a Bittersweet Finish
Spirit-Filled Advent Calendars
Craft Gin Club Craft Gin Advent Calendars are Festive and Fun
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Delectable Alcohol-Free Chardonnays
Giesen Has Introduced Its 0% Chardonnay
Non-Alcoholic Wine Sets
The NA Set by Just Enough Wines Shares a Sampling of Alternatives
Non-Alcoholic Mixology Programs
Seabourn is Launching the New 'Zero @ Sea' Program