Pernod Ricard Launches the Zero Alcohol Beefeater 0.0%
References: pernod-ricard & retailnews.asia
Pernod Ricard has expanded its zero-alcohol portfolio by introducing Beefeater 0.0%. This innovative offering retains the essence of Beefeater London Dry Gin's renowned recipe while eliminating the alcohol content, delivering a distinctive taste without the intoxicating effects. Initially launched in Spain, Beefeater 0.0% enhances Beefeater's existing range tailored for fans of low or non-alcoholic drinks.
The development aligns with Pernod Ricard's commitment to innovation, exemplified by its dedicated production line in Thuir, France, focusing on non-alcoholic drinks, research, and development.
“Beefeater 0.0% is our very first zero alcohol expression, which captures the energy of our timeless London classic but without the alcohol,” said Murielle Dessenis, global VP for marketing gins at The Absolut Group, a company under Pernod Ricard. “We are proud to introduce an elevated option to the non-alcohol category, removing the need for consumers to compromise or miss out on the occasion.”
Image Credit: Pernod Ricard
The development aligns with Pernod Ricard's commitment to innovation, exemplified by its dedicated production line in Thuir, France, focusing on non-alcoholic drinks, research, and development.
“Beefeater 0.0% is our very first zero alcohol expression, which captures the energy of our timeless London classic but without the alcohol,” said Murielle Dessenis, global VP for marketing gins at The Absolut Group, a company under Pernod Ricard. “We are proud to introduce an elevated option to the non-alcohol category, removing the need for consumers to compromise or miss out on the occasion.”
Image Credit: Pernod Ricard
Trend Themes
1. Zero-alcohol Spirits - The introduction of Beefeater 0.0% by Pernod Ricard showcases the growing trend of zero-alcohol spirits, providing a non-alcoholic alternative without compromising on taste.
2. Non-alcoholic Innovation - Pernod Ricard's expansion into zero-alcohol variants highlights the increasing focus on developing innovative non-alcoholic options, catering to consumers who prefer low or non-alcoholic beverages.
3. Alcohol-free Beverage Market - The launch of Beefeater 0.0% taps into the growing alcohol-free beverage market, capitalizing on the demand for alternatives that offer both flavor and zero alcohol content.
Industry Implications
1. Beverage - The introduction of zero-alcohol spirits like Beefeater 0.0% presents disruptive innovation opportunities within the beverage industry, specifically targeting consumers seeking non-alcoholic options without compromising taste.
2. Alcohol Production - The expansion of non-alcoholic offerings by Pernod Ricard indicates potential disruptive innovation opportunities within the alcohol production industry, as companies strive to meet the growing demand for alcohol-free alternatives.
3. Market Research - The rise of zero-alcohol spirits like Beefeater 0.0% creates disruptive innovation opportunities within the market research industry, necessitating analysis of consumer preferences and the development of new market insights.
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