The Tennent’s Zero Beer Maintains a 0.0% ABV
Michael Hemsworth — October 3, 2020 — Marketing
References: tennents & talkingretail
The Tennent’s Zero beer is a new offering from the brewery in the UK to help meet demand for high-quality libations that feature low or no alcohol. The beer maintains a 0.0% ABV and is crafted using fresh highland water from Lock Katrine along with hops and Scottish barley in order to give it the same flavor as the brewery's signature Lager. The beer also maintains a low-calorie profile that has 17kcals per 100ml to make it perfect for those looking to restrict their intake.
Senior Marketing Manager Iain Telford spoke on the new Tennent’s Zero beer saying, "Creating Tennent’s Zero has been like the search for the holy grail as we sought to create a 0.0% product but with all the same great taste of Tennent’s Lager. Our master brewers have spent months getting this right and we are truly delighted with the beer that we have created and can’t wait for people to try it. Tennent’s Zero meets the growing trends in local, authentic and moderation and has the same great flavor of Tennent’s Lager and we’re confident that consumers will be keen to try Tennent’s Zero as it hits the shelves of retailers from the first week in October.”
Senior Marketing Manager Iain Telford spoke on the new Tennent’s Zero beer saying, "Creating Tennent’s Zero has been like the search for the holy grail as we sought to create a 0.0% product but with all the same great taste of Tennent’s Lager. Our master brewers have spent months getting this right and we are truly delighted with the beer that we have created and can’t wait for people to try it. Tennent’s Zero meets the growing trends in local, authentic and moderation and has the same great flavor of Tennent’s Lager and we’re confident that consumers will be keen to try Tennent’s Zero as it hits the shelves of retailers from the first week in October.”
Trend Themes
1. Low-alcohol Beer - Breweries can develop and capitalize on low-alcohol beer for individuals looking for low-to-no alcohol beer options.
2. Healthy Beverages - Developing healthy and low-calorie beverages such as alcohol-free beer can lead to a lucrative market opportunity.
3. Alcohol Consumption Reduction - The rise in demand for alcohol-free beverages is a clear indication of growing consciousness to reduce alcohol consumption, creating a market for breweries to explore.
Industry Implications
1. Beverage Industry - The beverage industry can explore the growing trend of low alcohol or alcohol-free beverages and create new market opportunities.
2. Brewery Industry - Breweries could create and develop healthier options like the Tennent's Zero beer to stay competitive and meet growing demand for healthier options.
3. Health and Wellness Industry - The health and wellness industry can capitalize on the trend by promoting alcohol-free, healthy, and low-calorie beverages for individuals who want to reduce their alcohol intake.
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