The Mockingbird Alcohol Free Spirit Uses Blue Weber Agave
Laura McQuarrie — August 12, 2020 — Lifestyle
References: mockingbirdspirit & thespiritsbusiness
Mockingbird Spirit's Mockingbird Alcohol Free Spirit is a non-alcoholic tequila alternative that sets itself apart for being made with Blue Weber agave. Appealing to those who are aligned with health and wellness, the non-alcoholic spirit contains adaptogenic ashwagandha, which is beneficial for its energy-boosting and stress management qualities. In terms of taste, the tequila-inspired non-alcoholic spirit is said to have tasting notes of "earthy Blue Weber agave, sweet vanilla and cinnamon with a healthy hint of habanero." When it comes to enjoying the product, Mockingbird Spirit recommends pairing the alcohol-free spirit with soda water and fresh lime.
As its name suggests, Mockingbird Spirit is all about embodying the spirit of the mockingbird by imitating the traditional taste of tequila and the essence of mezcal with its products.
Image Credit: Mockingbird Spirit
As its name suggests, Mockingbird Spirit is all about embodying the spirit of the mockingbird by imitating the traditional taste of tequila and the essence of mezcal with its products.
Image Credit: Mockingbird Spirit
Trend Themes
1. Non-alcoholic Spirits - The growing trend of non-alcoholic spirits presents opportunities for brands to tap into health and wellness-focused markets and to expand their product lines.
2. Alternative Ingredients - Using alternative ingredients, like Blue Weber agave, in spirits presents opportunities for brands to offer unique taste experiences and appeal to health-conscious consumers.
3. Adaptogens in Beverages - Incorporation of adaptogenic ashwagandha in non-alcoholic spirits presents opportunities for brands to market towards the stress-reducing and energy-boosting needs of consumers.
Industry Implications
1. Alcohol and Beverage - The alcohol and beverage industry can explore and innovate new recipes that tailor to the growing demand for non-alcoholic drinks and integrate healthy and natural ingredients.
2. Health and Wellness - The health and wellness industry can look into the adaptogenic benefits of alternative ingredients commonly used in spirits and capitalize on the growing trend of non-alcoholic beverages.
3. Hospitality and Restaurant - The hospitality and restaurant industry can introduce creative non-alcoholic drink menus and incorporate non-alcoholic spirits made with unique ingredients to cater to health-conscious consumers and those who want to reduce their alcohol intake.
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