The Ben Lomond Non-Alcoholic Botanical Spirit Has Crisp Bitterness
Michael Hemsworth — July 16, 2024 — Lifestyle
References: lochlomondgroup & thespiritsbusiness
The Ben Lomond non-alcoholic botanical spirit has been announced by the Loch Lomond Group as its first entry into the low and no-alcohol market to provide consumers with a Scottish gin-inspired flavor experience.
The product features an ABV that's less than 0.5% and is inspired by the distillery's full strength Ben Lomond Scottish Gin with a familiar citrus and juniper-led flavor. The botanical spirit is made with rowan berries that have been locally foraged Loch Lomond and Trossachs to provide a crisp bitterness on the palate, while the use of Scottish blackcurrants provide a touch of sweetness for balance.
Chief Marketing Officer John Grieveson spoke on the Ben Lomond non-alcoholic botanical spirit saying, "Over the past few years, we’ve seen the trend towards more mindful consumption increasing. However, this doesn’t mean consumers should have to compromise on quality or taste. Ben Lomond Gin has always been passionate about giving people the freedom to explore, to drink wherever and however they choose. Our Non-Alcoholic Botanical Spirit is a delicious non-alcoholic gin alternative to be savoured anywhere you choose, ensuring you can fully embrace everyday adventure."
The product features an ABV that's less than 0.5% and is inspired by the distillery's full strength Ben Lomond Scottish Gin with a familiar citrus and juniper-led flavor. The botanical spirit is made with rowan berries that have been locally foraged Loch Lomond and Trossachs to provide a crisp bitterness on the palate, while the use of Scottish blackcurrants provide a touch of sweetness for balance.
Chief Marketing Officer John Grieveson spoke on the Ben Lomond non-alcoholic botanical spirit saying, "Over the past few years, we’ve seen the trend towards more mindful consumption increasing. However, this doesn’t mean consumers should have to compromise on quality or taste. Ben Lomond Gin has always been passionate about giving people the freedom to explore, to drink wherever and however they choose. Our Non-Alcoholic Botanical Spirit is a delicious non-alcoholic gin alternative to be savoured anywhere you choose, ensuring you can fully embrace everyday adventure."
Trend Themes
1. Mindful Consumption - A growing trend towards mindful consumption is providing opportunities for non-alcoholic alternatives that do not compromise on taste or quality.
2. Botanical Flavors - The use of local botanicals in beverage production is enhancing flavor profiles while appealing to consumers' desire for authenticity and uniqueness.
3. Low-abv Beverages - The rise in low-ABV and non-alcoholic beverages reflects a shift in consumer preferences towards healthier lifestyle choices.
Industry Implications
1. Non-alcoholic Beverage Industry - The non-alcoholic beverage industry is evolving rapidly as it caters to an increasing demand for sophisticated and flavorful alcohol-free options.
2. Craft Spirits - Craft spirits are diversifying with innovative non-alcoholic versions that maintain the traditional craftsmanship and robust flavors of their alcoholic counterparts.
3. Health and Wellness - The health and wellness industry is seeing an infusion of premium low-ABV drinks that align with consumers' intentions to make healthier choices without sacrificing indulgence.
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