Kin Euphorics x Dr. Weil Unveiled the 'Matchatini'
Debra John — November 25, 2024 — Lifestyle
References: kineuphorics & kineuphorics
Kin Euphorics x Dr. Andrew Weil have launched 'Matchatini,' a new non-alcoholic beverage designed for the holiday season and Dry January. This collaboration combines "Kin Euphorics' expertise in functional beverages with Dr. Weil’s focus on matcha and medicinal plants." 'Matchatini' is the third concentrate in Kin Euphorics' made-to-mix line, providing an alcohol alternative with an emphasis on wellness.
'Matchatini' reimagines the classic espresso martini by blending matcha with plant-based ingredients that support brain health. The beverage can be stirred or shaken with a preferred mixer, offering a unique sensory experience. Matcha is included for its energizing effects, while ashwagandha is incorporated for its calming properties. Additionally, maca is used for its potential to enhance vitality, and maitake mushroom is added to support overall well-being and balance.
Moreover, 'Matchatini' serves as an alternative to traditional caffeinated or alcoholic beverages, focusing on functional benefits.
Image Credit: Kin Euphorics
'Matchatini' reimagines the classic espresso martini by blending matcha with plant-based ingredients that support brain health. The beverage can be stirred or shaken with a preferred mixer, offering a unique sensory experience. Matcha is included for its energizing effects, while ashwagandha is incorporated for its calming properties. Additionally, maca is used for its potential to enhance vitality, and maitake mushroom is added to support overall well-being and balance.
Moreover, 'Matchatini' serves as an alternative to traditional caffeinated or alcoholic beverages, focusing on functional benefits.
Image Credit: Kin Euphorics
Trend Themes
1. Non-alcoholic Alternatives - Growing demand for non-alcoholic drinks like 'Matchatini' highlights a shift towards wellness-focused social beverages.
2. Functional Ingredients - The incorporation of functional ingredients like ashwagandha, maca, and maitake mushrooms points to a rising trend in health-centric beverage formulations.
3. Matcha-based Beverages - The blend of matcha with other plant-based products demonstrates an innovative fusion appealing to consumers seeking both flavor and health benefits.
Industry Implications
1. Beverage Industry - The beverage industry is evolving with functional, non-alcoholic alternatives becoming mainstream, driven by consumer health consciousness.
2. Health and Wellness - Health and wellness sectors are increasingly integrating botanicals and superfoods like matcha and ashwagandha into their product lines.
3. Food and Drink Innovation - The food and drink innovation industry continues to explore new blends and formulations that provide both sensory pleasure and functional benefits.
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