The Ceder’s Pink Rose Alternative Gin Addresses Consumer Demand
Michael Hemsworth — May 29, 2020 — Marketing
References: ceders-alt-gin & foodbev
Pink gin remains a popular spirit for consumers who favor its color and flavor alike, so the Ceder’s Pink Rose alternative gin has been announced by Pernod Ricard as an alcohol-free option. The product will be available in the UK and is achieved with a mix of botanicals including juniper, rose and hibiscus for a delicately pinkish hue. This makes the no-alcohol product perfect for those who are looking to decrease or eliminate their intake of spirits or other libations.
Co-Founder of Ceder's Maria Sehlstrom spoke on the new Ceder’s Pink Rose alternative gin saying, "Non-alcoholic drinks should be as exciting as alcoholic drinks and cocktails. Pink gins have been a huge trend in recent years. They are fun, delicious and make for beautiful cocktails. We have created Ceder’s Pink Rose for people who want the same experience, but without the alcohol.”
Co-Founder of Ceder's Maria Sehlstrom spoke on the new Ceder’s Pink Rose alternative gin saying, "Non-alcoholic drinks should be as exciting as alcoholic drinks and cocktails. Pink gins have been a huge trend in recent years. They are fun, delicious and make for beautiful cocktails. We have created Ceder’s Pink Rose for people who want the same experience, but without the alcohol.”
Trend Themes
1. Rise of Alcohol-free Spirits - The popularity of alcohol-free spirits is growing, providing an opportunity for the development of more innovative options.
2. Demand for Pink Gin Alternatives - Consumers are seeking pink gin alternatives, creating a market for new products that cater to this specific preference.
3. Enhancing Non-alcoholic Cocktails - There is a need for non-alcoholic drinks that are exciting and flavorful, presenting a chance for innovation in the world of mocktails.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the rise of alcohol-free spirits by developing new and creative options.
2. Alcohol Substitutes - Companies specializing in alcohol substitutes can tap into the demand for pink gin alternatives to expand their product offerings.
3. Hospitality and Foodservice - The hospitality and foodservice industries can create unique non-alcoholic cocktail menus, attracting customers who want exciting alcohol-free options.
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