hi Seltzer is Launching a New Range of Drinks with Three Ingredients
Michael Hemsworth — October 31, 2024 — Lifestyle
References: hiseltzers & prnewswire
hi Seltzer has announced a new partnership with Total Wine & More for distribution alongside a range of new delta 9 THC-infused drinks perfect for helping consumers to enjoy the benefits of cannabis in a delicious, free-from way.
The drinks are crafted with zero calories, zero sugar and zero alcohol with just three ingredients in the recipe including 5mg of hemp-derived delta 9 THC. The drinks come in six flavors including Pineapple, Lemon Lime, Watermelon, Peach, Real Cherry and Wild Berry. The nano-emulsified nature of the base ingredient gives the drink a clean, clear pour every time for consistency consumers will appreciate.
CEO Lou Police spoke on the new drinks from hi Seltzer and the partnership with Total Wine & More saying, "Innovation backed by science is at the heart of our brand, and as more consumers become educated on emerging cannabinoids, we have seen the rising demand for our award-winning, best-tasting products. By introducing the new delta 9 product and entering this far-reaching distribution deal with Total Wine & More, we aim to satisfy the demand of our current customers while attracting new consumers to our beverages."
The drinks are crafted with zero calories, zero sugar and zero alcohol with just three ingredients in the recipe including 5mg of hemp-derived delta 9 THC. The drinks come in six flavors including Pineapple, Lemon Lime, Watermelon, Peach, Real Cherry and Wild Berry. The nano-emulsified nature of the base ingredient gives the drink a clean, clear pour every time for consistency consumers will appreciate.
CEO Lou Police spoke on the new drinks from hi Seltzer and the partnership with Total Wine & More saying, "Innovation backed by science is at the heart of our brand, and as more consumers become educated on emerging cannabinoids, we have seen the rising demand for our award-winning, best-tasting products. By introducing the new delta 9 product and entering this far-reaching distribution deal with Total Wine & More, we aim to satisfy the demand of our current customers while attracting new consumers to our beverages."
Trend Themes
1. Zero-calorie Beverages - The surge in zero-calorie beverages highlights consumer demand for guilt-free indulgence while prioritizing health and wellness.
2. Cannabis-infused Drinks - Cannabis-infused drinks are becoming popular as consumers seek alternative ways to experience the benefits of cannabinoids without smoking or vaping.
3. Nano-emulsion Technology - The adoption of nano-emulsion technology ensures product consistency and enhances bioavailability, making it a game-changer in the beverage industry.
Industry Implications
1. Health and Wellness - The health and wellness industry is rapidly evolving with innovative products like THC-infused beverages that offer both recreational and potential health benefits.
2. Cannabis Market - The expanding cannabis market presents new opportunities for infused products that cater to a broader audience seeking controlled and enjoyable experiences.
3. Beverage Industry - The beverage industry is seeing innovation through additive-free, low-calorie options that appeal to a growing number of health-conscious consumers.
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