The Sea Arch 'Sea & T' Drinks are Made with Seaside Botanicals
Michael Hemsworth — November 20, 2020 — Marketing
References: seaarchdrinks & foodbev
The Sea Arch 'Sea & T' drinks are a new range of refreshments from the UK-based brand that will provide consumers with a flavorful way to quench their thirst in a cocktail-inspired way. The drinks feature a ready-to-drink canned format that contains no alcohol and is achieved using a lightly sparkling tonic that has been blended with botanical pairings. This sees the drinks in flavors including Classic and Rose, which are both made with the brand's signature Coastal Juniper distilled spirit for the base.
Co-Founder of Sea Arch Drinks Sarah Yates explained the new Sea Arch 'Sea & T' drinks further saying, "Bursting with seaside botanicals, our Sea & T has all the deliciousness of a G&T with none of the alcohol. It’s a great addition to the Sea Arch range as the convenient format of a ‘ready to drink’ can means people can simply snap it open and serve, ideally over ice and a slice. This makes the Sea & T an easy and delicious option for occasions when you might be driving or working, or you simply don’t want to drink alcohol. As we like to say, it really is more beautiful without,."
Co-Founder of Sea Arch Drinks Sarah Yates explained the new Sea Arch 'Sea & T' drinks further saying, "Bursting with seaside botanicals, our Sea & T has all the deliciousness of a G&T with none of the alcohol. It’s a great addition to the Sea Arch range as the convenient format of a ‘ready to drink’ can means people can simply snap it open and serve, ideally over ice and a slice. This makes the Sea & T an easy and delicious option for occasions when you might be driving or working, or you simply don’t want to drink alcohol. As we like to say, it really is more beautiful without,."
Trend Themes
1. Alcohol-free Cocktails - Opportunity for developing innovative, flavorful, and ready-to-drink alcohol-free cocktails that mimic the taste and experience of traditional cocktails.
2. Botanical Pairings - Growing trend of incorporating botanical pairings into beverage products for added flavor and complexity.
3. Convenient Ready-to-drink Format - Increasing demand for canned or bottled ready-to-drink beverages that provide convenience and accessibility to consumers.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity exists for beverage companies to create a wide range of non-alcoholic cocktail options that appeal to health-conscious consumers.
2. Hospitality Industry - Opportunity for restaurants, bars, and hotels to cater to customers who prefer alcohol-free beverage options by offering creative and sophisticated mocktail menus.
3. Packaging Industry - Opportunity for packaging companies to develop sustainable and appealing packaging solutions for the growing market of canned and bottled ready-to-drink alcohol-free cocktails.
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