The Fluère Smoked Agave is Perfect for High-Quality Mocktails
Michael Hemsworth — August 21, 2020 — Marketing
References: flueredrinks & foodbev
The Fluère Smoked Agave nonalcoholic mezcal alternative is a new product from the brand that will provide mixologists and consumers alike with a way to create high-quality mocktails with an authentic flavor. The product is distilled in the same way that alcohol-based alternatives are created, which further enhances its authentic flavor; fresh Salmiana agave juice from Mexico is used to help give the alcohol-free spirit a bit more character. The drink is reported to combine the sweetness of agave with a few bitter overtones and a touch of black pepper with a eucalyptus and mint finish.
Fluère CEO Léon Meijers spoke on the Fluère Smoked Agave nonalcoholic mezcal alternative saying, "We’re excited about the latest addition to the Fluère range having seen the success globally of our other non-alcoholic spirits. With the growth in the category and the interest in agave and mezcal we felt the time was right for our Smoked Agave launch. I am very excited to work with Patrick and his team who have a pragmatic ‘hands on’ mentality. Lightbox Brands are a true niche brand-builder with a straightforward and clear marketing approach and that was exactly what we needed for the brand.”
Fluère CEO Léon Meijers spoke on the Fluère Smoked Agave nonalcoholic mezcal alternative saying, "We’re excited about the latest addition to the Fluère range having seen the success globally of our other non-alcoholic spirits. With the growth in the category and the interest in agave and mezcal we felt the time was right for our Smoked Agave launch. I am very excited to work with Patrick and his team who have a pragmatic ‘hands on’ mentality. Lightbox Brands are a true niche brand-builder with a straightforward and clear marketing approach and that was exactly what we needed for the brand.”
Trend Themes
1. Nonalcoholic Spirit Alternatives - The popularity of nonalcoholic spirits is growing, creating opportunities for innovative alternatives like Fluère Smoked Agave.
2. Authentic Flavors in Mocktails - Mixologists and consumers are seeking alcohol-free alternatives that provide an authentic flavor experience, making Fluère Smoked Agave a disruptive option for high-quality mocktails.
3. Rise of Agave and Mezcal - Agave and mezcal are gaining interest in the beverage industry, creating a landscape for innovative products like Fluère Smoked Agave nonalcoholic mezcal alternative.
Industry Implications
1. Beverage Industry - The beverage industry can take advantage of the rise in popularity of nonalcoholic spirits by offering innovative alternatives, like Fluère Smoked Agave, to cater to a growing consumer demand.
2. Hospitality Industry - Hotels, bars, and restaurants can tap into the trend of authentic mocktails by incorporating nonalcoholic alternatives like Fluère Smoked Agave to attract customers looking for high-quality alcohol-free options.
3. Alcohol Industry - The alcohol industry can explore disruptive opportunities by diversifying their product offerings with nonalcoholic alternatives like Fluère Smoked Agave, appealing to health-conscious consumers who still desire an authentic flavor experience.
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