Sweets and pastry producers have long used friendly characters and vibrant colors for their confectionery branding. However, branding experts have stepped the packaging up a notch in an effort differentiate in a crowded market. Designers and marketers have come with distinct and striking packaging designs to attract consumers. This list contains strange and quirky examples of attention-grabbing packaging.
With the aim of going one step further with eye-catching colors and friendly designs, many products are employing exaggerated caricatures to brand themselves. Products like bear-faced candy branding uses an entire box as a minimalist representation of a cute bear.
Another strategy for standing out includes uniquely shaped packaging. Things like stovetop-inspired cookie boxes work to surprise and delight consumers by being strange and relevant. Other packaging like the furlable flap wrappers integrate functionality and convenience into their peculiar designs.
43 Peculiar Confectionery Branding Examples
43
Stovetop-Inspired Cookie Boxes
Thelma's Treats Cookie Packaging Design Opens Like an Oven
42
Inner Beauty Branding
Fruute Packaging is Decorated on the Inside
41
Candy Stripe Snack Packaging
Noisette Cafe Branding Channels a French Boulangerie
40
Yummy Yellow Packaging
Lulu's Urban Cupcakery Branding Embodies Butter and Chocolatey Sweetness
39
Unfastened Box Branding
TK Food Wheat Cookie Packaging is Too Tiny for its Contents
38
Cutout Character Branding
Donec Ice Cream Packaging is Still Fun After You Finish its Contents
37
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
36
Graphic Dessert Merchandizing
Bardot Ice Cream Branding Delivers Deliciously Designed Decadence
35
Earthy Dessert Branding
Willow & Sage Organic Gelato Packaging Expresses its Natural Quality
34
Cute Canned Cakes
Stay Calm Cupcake Serves up Confectionary Bliss in Jars
33
Mason Jar Cakes
The Bananappeal Desserts are Poshly Packaged and Flawlessly Frosted
32
Marvelous Melting Branding
Nonna Lina Ice Cream Packaging Combines Classic and Contemporary Design
31
Candy Personality Packaging
No Two Coca Luxury Chocolates Taste the Same
30
Technicolor Textile Packaging
Amy's Ice Cream Branding Flavor-Infuses the Dessert's Personality
29
Charming Confectionery Branding
The 'Dude, Sweet' Chocolate by Tractorbeam is Creatively Simple
28
Eco-Friendly Frozen Indulgences
The La Lune Ice Cream is Made Using Milk from a Goat
27
Intriguing Icing Attire Branding
These Frosting T-Shirts Sport Sweet Deceptive Packaging
26
Picnic Blanket Branding
Bops Potato Chips Packaging Channels the Fun of al Fresco Eating
25
Tantalizing Frozen Treats
The Chokablok Ice Cream Design by Mayday is Simple & Seriously Tempting
24
Zealous Zigzag Merchandizing
Provo Bakery Branding Incorporates an Energizing Motif for its Treats
23
Bear-Faced Candy Branding
Panda Liquorice Packaging Has a Combined Cute and Minimalist Appeal
22
Affection-Infused Packaging
Sweeten the Deal with Taste of Love Donuts
21
Savory Confectionery Packaging
The Bermellon Mexican Candy Branding Denotes Premium Quality
20
Candy Stripe Packaging
Delectable Red and White Nolitan Hotel Branding by Marque Creative
19
Furlable Flap Wrappers
UP Apple Pie Packaging Helps You Handle Treats, Cooling Them So You Can Eat
18
Succulent Sustainable Packaging
Ben & Jerry's Latest Initiative is a Scream
17
Botanist Confectionary Branding
Schwarz Wald Chocolate Packaging Alludes to Attentive Creation
16
Unfolding Confectionary Packaging
Chez Valois Creates Architectural Wrappers for Point G
15
Hair-Raising Treat Branding
The Spooky Chocolates Packaging Will Make Your Knees Quake
14
Whimsical Bakery Bags
Salico Pastries Packaging is as Playful as its Contents are Sweet
13
Nostalgic Dessert Merchandizing
Tesco Mr. Nicecream Packaging Entices the Child in Every Consumer
12
Origami-Inspired Crepe Cones
Lauren Shimming Revamps A.B.'s Coffee and Crepes Take-Out Packaging
11
Delightfully Doodled Branding
The Twinkies Redesign Excites the Imagination and the Sweet Tooth
10
Artistic Candy Packaging
Bessermachen DesignStudio Makes Multiple Designs for Henrik Konnerup
9
Creamy Confectionary Supplies
The Cadbury Baking Chocolate Packaging is Victorian
8
Candy-Inspired Cake Packaging
The PushCake by the Meringue Bake Shop is Delicious & Easy to Eat
7
Marvelous Motif Branding
La Loo's Ice Cream Packaging is Caked in Cutesy Patterns
6
Cheerful Candy Packaging
The American Folk Tale Collection for Dubble Bubble is Popping
5
Candy-Branded School Plays
'Turnstyle' Promotes a School Play with Willy Wonka Candy Bar Items
4
Curious Confectionery Packaging
The Taste of Yellow Chocolate Bar is Consumer-Inspired & Vibrant
3
Understated Treat Packaging
The Ithaca Coffee Company Unveils Delicious Candy Shop Wrappers
2
Inquiring Confection Packaging
The Swoon Cookie Crafters Box Keeps You in Treats
1
Pastel Candy Packaging
Ecaro Marshmallow Creates Animal-Shaped Designs for Kids
Related Ideas
Branded Freeze-Dried Candies
Skittles Pop'd Respond to Demand for Freeze-Dried Treats
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Food-Inspired Novelty Candles
House of Savage Candles Look and Smell Like Cake
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Uniquely Themed Chocolate Bars
Compartés Launches Summer Chocolate Bar Capsules
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Paper-Made Chocolate Packaging
Nestlé Quality Street Tubs are Being Trialled in a New Format
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Shopping-Friendly Candy Cane Packaging
The Clever Candy Peppermint Candy Cane Bucket is Festive
Vintage-Inspired Pet Cereals
BARK Launches a Collection of Dog Treats Inspired By Vintage Cereals
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Functional Flavorful Yogurt Pouches
These Yoghurt Pouches from The Collective Come in Six Options
Pride Month Candy Branding
The Limited-Edition Skittles Pride Packaging Celebrates Community
Elf-Themed Baked Product Lines
Pillsbury’s Funfetti Debuts Products for the 2024 Holiday Season
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Gourmet Confectionery Brands
Lizzie Lu Luxury Treats Boasts Delicious Handcrafted Candy Barks
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Pillboxed-Shaped Fruit Cases
Kiwi Brand Zespri Debuts New Sustainable Fruit Package
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Paper-Packaged Chocolate Bars
Walkers Chocolates Switched to 100% Recyclable Packaging
Oversized Textural Candy Products
Skittles Giants Gooey Have a Soft Filling Inside a Crunchy Shell
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Proudly Paper Candy Packaging
Quality Street Paper Sharing Packs are Made with FSC-Certified Paper
Whimsical Snack Machines
Jaffa Cakes Assembled an Interactive Installation to Entice Gen Z
Micro-Sized Candy-Themed Backpacks
Haribo Mini Backpacks Offer Novelty to Consumers of All Ages
Celebratory Cartoon Candy Bars
This New Japanese KitKat Flavor Showcases Sanrio Characters
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Paper-Made Shrink Wrap Packaging
The 'TrayWrap' Paper Solution is Plastic-Free
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
Dual-Flavor Marshmallow Candies
Swizzels Squashies Strawberry & Cream Updates a Classic Treat
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Filmic Toaster Pastry Packaging
Unfrosted Inspired Pop-Tarts' Limited-Edition "Trat-Pops" Boxes
Gut-Friendly Candy Products
Savvy Sweets Comes in Four Delicious and Familiar Varieties
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Video Game-Themed Candy Branding
The Hershey Company and Nintendo Announced a New Partnership
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Sour Easter Snack Boxes
The Cadbury Dairy Milk & Sour Patch Kids is Sweet and Tart
Squishy Skull-Shaped Candies
Swizzels Squashies Squeletons are Arriving for Halloween
Better-For-You Halloween Lollipops
The Zolli Candy Seasonal Packaging Celebrates Halloween
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Toaster Pastry Mascots
Pop-Tarts Debuted Three New Edible Mascots for the 2024 Pop-Tarts Bowl
Gifting-Friendly Candy Pouches
These M&M’s Peanut Gifting Pouches Come in Four Styles
Toaster Pastry Costumes
Pop-Tarts' Mascot Costume Turns Fans into the Brand Mascot for Halloween
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Sustainable Food Packaging Designs
Placon Crystal Seal Delectables is Tamper-Evident and More
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Lollipop Brand Jelly Candies
Chupa Chups Belts and Laces Come in Several Flavor Options
Customized Corporate Chocolate Gifts
Bitzel's Chocolate Introduced New Gifting Options
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Halloween-Themed Treat Boxes
The Sugar Plum Halloween Boo Box is Packed with Seasonal Sweets
Accessible Candy Branding
Nestlé Confectionery is Trialling Accessible QR Codes
Cereal-Inspired Accessories
Pebbles Cereal & Susan Alexandra Collaborated on Vibrant Designs
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Savory Bear-Shaped Potato Snacks
Pom-Bear Snacks Introduced New Flavors and Branding
Kid-Friendly Customizable Bags
Pop ‘n’ Swop Bags Can Be Decorated with Badges, Handles & More
Patriotic British Cereal Packaging
This Shredded Wheat Packaging Features the Union Jack
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Cuisine-Themed Mustard Packaging
This Colman's Squeezy Bottle is Limited-Edition
Paper-Made Confectionery Bags
Saica Group and Mondelez Launch a New Sustainable Multipack Solution
Unicorn-Shaped Gummy Candies
Haribo Unicorn-i-licious Gummies Come in Six Flavors
Fizzy Can-Packaged Candies
The Sweet Bandit Fizzy Soda Can Comes in Three Flavors
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Colombian Chocolate Packaging
Cox & Co. Showcases the First Flow Wrap Chocolate Packaging
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Artisan-Inspired Springtime Easter Treats
These Brach’s Easter Products are Limited-Edition
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
Squishy Seasonal Candy Products
The Swizzels Naughty & Nice Squashies Have Two Flavors Inside
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Prepackaged Teatime Cakes
Mr Kipling Strawberries & Cream Fancies are Familiar and Convenient
Value-Minded Pouched Candy Products
SPAR Pick ‘n’ Mix Candies Come in Two New One-Kilogram Options
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Resealable Licorice Packaging
Metsä Board and Kouvolan Lakritsi Partnered on a New Product
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Pink-Accented Bakery Packaging
Toufayan Bakeries is Marking Breast Cancer Awareness Month
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Hygiene Packaging Redesigns
Andrex Introduces a New Pearlfisher Design Collaboration for Packaging
Cinematic Candy Cases
These New CandyRific Character Candy Cases Celebrate a Classic Film
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
Fruit-Flavored Licorice Candies
Cherry Flyers are the Brand's Latest Flavor of its Signature Candy
Sugar Spread Packaging Updates
Fearne & Rosie Taps Bun Studio for its New Tesco Packaging Designs
Fanciful Festive Candy Ranges
The Latest Hancocks Christmas Range Includes Fan-Favorite Brands
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Simplified Fastener Packs
VELCRO Brand's Color-Coded Packaging Inspires & Speeds Up Shopping