Lulu's Urban Cupcakery Branding Embodies Butter and Chocolatey Sweetness
Amelia Roblin — January 7, 2012 — Lifestyle
References: lauraandersondesign & thedieline
The technique of using pinstripes on food packaging rarely ceases to incite a craving and Lulu's Urban Cupcakery branding would leave no one wanting, thanks to its lemon yellow patterning and cocoa brown logo.
As if the delectable confectionary can't speak for its scrumptious self, graphic designer Laura Anderson cooked up a beautiful visual identity for the bakery with a simplicity inspired by the deliciously puffy look of the iced and decorated treats. The logo takes on soft cloud-like contours that mimic the shape of risen batter covered in butter cream. The colors chosen to trim the packaging, the stationery, the aprons and the signage for Lulu's Urban Cupcakery branding reference two of the most memorable ingredients of the sweet store's offering.
As if the delectable confectionary can't speak for its scrumptious self, graphic designer Laura Anderson cooked up a beautiful visual identity for the bakery with a simplicity inspired by the deliciously puffy look of the iced and decorated treats. The logo takes on soft cloud-like contours that mimic the shape of risen batter covered in butter cream. The colors chosen to trim the packaging, the stationery, the aprons and the signage for Lulu's Urban Cupcakery branding reference two of the most memorable ingredients of the sweet store's offering.
Trend Themes
1. Minimalistic Branding - Companies can utilize a minimalistic branding approach to create a memorable visual identity for their products.
2. Food Packaging Design - The use of creative and appealing food packaging design can serve as a powerful marketing tool for food businesses.
3. Color Psychology in Branding - The strategic use of color psychology in branding can influence consumer behavior and perception of a company's products.
Industry Implications
1. Food and Beverage Industry - Food and beverage companies can benefit from innovative packaging design and creative branding to stand out in a crowded market.
2. Graphic Design Industry - The graphic design industry can offer disruptive innovation opportunities by developing creative and minimalist branding designs that effectively communicate the brand message.
3. Marketing and Advertising Industry - The marketing and advertising industry can capitalize on the use of color psychology in branding to develop effective marketing strategies for their clients.
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