Schwarz Wald Chocolate Packaging Alludes to Attentive Creation
Amelia Roblin — May 31, 2012 — Marketing
References: yuping.prosite & packagingoftheworld
Nineteenth century painter Pierre-Joseph Redoute took scrupulous care to observe and document his exquisite natural surroundings. This painstaking devotion has has been adopted by Schwarz Wald Chocolate packaging to express the same attention put into the preparation of these delicious treats.
Yu Ping Chuang appropriated antique prints of the artist and botanist for use on his elegant wrappers. Watercolors of robust blackberries and ripe cherries hanging from their branches decorate the chocolate bars with magnificent detail over crisp white backgrounds. All text on the front of Schwarz Wald Chocolate packaging is contained within clean black tabs over the paper sleeves. Tying the entire parcel up perfectly is the brand's name that translates to "Black Forest," the source of such flavorful fruits within these delectable sweets.
Yu Ping Chuang appropriated antique prints of the artist and botanist for use on his elegant wrappers. Watercolors of robust blackberries and ripe cherries hanging from their branches decorate the chocolate bars with magnificent detail over crisp white backgrounds. All text on the front of Schwarz Wald Chocolate packaging is contained within clean black tabs over the paper sleeves. Tying the entire parcel up perfectly is the brand's name that translates to "Black Forest," the source of such flavorful fruits within these delectable sweets.
Trend Themes
1. Art-inspired Packaging Design - Schwarz Wald Chocolate's use of antique prints on their packaging showcases the trend of incorporating art into product design, creating a unique and visually appealing experience for consumers.
2. Nature-inspired Product Branding - By using watercolor illustrations of fruits found in the Black Forest, Schwarz Wald Chocolate taps into the trend of incorporating natural elements into branding, creating a connection to the origins of the product.
3. Attention to Detail in Packaging - Schwarz Wald Chocolate's careful placement of text and clean design elements reflects the trend of meticulous packaging, enhancing the overall impression of quality and craftsmanship.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from incorporating art-inspired packaging design to create visually appealing and memorable product experiences.
2. Luxury Goods - Luxury brands can explore the trend of nature-inspired product branding to connect with consumers on a deeper level and convey the exclusivity and quality of their offerings.
3. Retail and Consumer Goods - Brands in the retail and consumer goods industry can leverage the trend of attention to detail in packaging to create a more premium and desirable perception of their products.
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