Pebbles Cereal & Susan Alexandra Collaborated on Vibrant Designs
Laura McQuarrie — February 28, 2024 — Marketing
References: susanalexandra & bnnbreaking
To mark the return of Post Consumer Brands' Berry Pebbles cereal, the nostalgic breakfast cereal brand teamed up with NYC-based fashion designer Susan Alexandra to create a limited-edition collection of cereal-inspired accessories. The vibrant designs include a Pebbles cereal-inspired beaded bag and two charms that capture the whimsicality that the food-forward fashion designer is known for.
The Berry Pebbles Breakfast Vignette Bag is a vintage-inspired breakfast tablescape bag with sequin and seed bead details, satin lining and magnetic snap closure, The colors of Berry Pebbles cereal come to life in the Tutti-Fruity Berry Bag Charm, which is perfectly sized to attach to a bag or keyring. Rounding out the collection of cereal-inspired accessories, there's the Berry Pebbles Cereal Bowl Bag Charm, complete with a silver beaded spoon.
Through social media, fans are being given the chance to win the collection through a giveaway on Pebbles cereal's Instagram account.
Image Credit: Emma Cheshire, Susan Alexandra
The Berry Pebbles Breakfast Vignette Bag is a vintage-inspired breakfast tablescape bag with sequin and seed bead details, satin lining and magnetic snap closure, The colors of Berry Pebbles cereal come to life in the Tutti-Fruity Berry Bag Charm, which is perfectly sized to attach to a bag or keyring. Rounding out the collection of cereal-inspired accessories, there's the Berry Pebbles Cereal Bowl Bag Charm, complete with a silver beaded spoon.
Through social media, fans are being given the chance to win the collection through a giveaway on Pebbles cereal's Instagram account.
Image Credit: Emma Cheshire, Susan Alexandra
Trend Themes
1. Vibrant-design Collaborations - Opportunities to create unique, colorful collaborations between popular food brands and fashion designers for limited-edition collections.
2. Food-forward Fashion - Exploring the intersection of food-inspired fashion designs that cater to nostalgia and whimsical trends in the apparel industry.
3. Social-media Giveaway Campaigns - Utilizing social media platforms for engaging giveaway campaigns to leverage brand partnerships and increase consumer engagement.
Industry Implications
1. Fashion Design - Innovative approaches to incorporating playful food-themed elements in fashion accessories through collaborations with iconic food brands.
2. Food and Beverage - Exploring new avenues for brand exposure and consumer interaction through limited-edition product collaborations with the fashion industry.
3. Marketing and Advertising - Leveraging social media giveaways as a strategic marketing tool to amplify brand visibility and drive consumer participation.
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