Pop-Tarts Debuted Three New Edible Mascots for the 2024 Pop-Tarts Bowl
Laura McQuarrie — November 19, 2024 — Marketing
References: newsroom.kellanova
The inaugural Pop-Tarts Bowl aired in late 2023 and introduced the first-ever Edible Mascot, and in 2024, Pop-Tarts is introducing three new Edible Mascots to follow in the footsteps of the "dearly departed Frosted Strawberry Edible Mascot" who ascended to "mouth heaven."
There's Frosted Wild Berry with a purple frosting and teal swirl, Frosted Hot Fudge Sundae dressed in a chocolatey icing swirl and rainbow sprinkles, and a Mystery Flavor in the form of a previously discontinued fan-favorite variety revived from the flavor vault.
As part of the 2024 Pop-Tarts Bowl, the all-new Edible Mascots are set to become big memes with a reach that goes beyond college football games. Fans can soon purchase limited-edition Pop-Tarts Printed Fun Mascot Packs.
There's Frosted Wild Berry with a purple frosting and teal swirl, Frosted Hot Fudge Sundae dressed in a chocolatey icing swirl and rainbow sprinkles, and a Mystery Flavor in the form of a previously discontinued fan-favorite variety revived from the flavor vault.
As part of the 2024 Pop-Tarts Bowl, the all-new Edible Mascots are set to become big memes with a reach that goes beyond college football games. Fans can soon purchase limited-edition Pop-Tarts Printed Fun Mascot Packs.
Trend Themes
1. Edible Mascot Craze - Edible mascots are capturing consumer attention, creating memorable and interactive experiences that can drive brand loyalty.
2. Limited-edition Collectibles - Offering limited-edition products connects with the consumer's desire for exclusivity and unique experiences.
3. Revived Nostalgia - Reintroducing discontinued fan-favorite flavors taps into consumer nostalgia and can revive dormant interest in legacy products.
Industry Implications
1. Food and Beverage - The integration of edible mascots can transform product marketing and consumer engagement in the food and beverage sector.
2. Merchandising - Limited-edition collectible products can drive demand and incentivize repeat purchases in the merchandising industry.
3. Sports Entertainment - Connecting food products with sports events creates unique promotional opportunities and cross-industry partnerships within sports entertainment.
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