The Cadbury Baking Chocolate Packaging is Victorian
Susan Keefe — December 13, 2011 — Lifestyle
References: disegno.au & thedieline
Once you feast your eyes on this sumptuous range of Cadbury baking chocolate you’ll wonder why the confectionery giant didn’t think of this before. The legendary brand is loved by chocoholics the world over. Offering a wide variety of creamy chocolates for baking purposes, from tasty chocolate chips to high-quality melting chocolate, the Cadbury baking chocolate line will fulfill all your chocolaty baking needs.
The packaging that houses the makings of confectionary bliss were created by the Disegno Group. The wrapper favors the iconic purple that is synonymous with Cadbury. The Victorian illustrations that adorn the packages hints at the company’s origins. Each wrapper showcases one of the many confections that are possible with the chocolate the bag houses.
Sure to have chocolate fans and badass bakers salivating, Cadbury baking chocolate is a worthy addition to any pantry.
The packaging that houses the makings of confectionary bliss were created by the Disegno Group. The wrapper favors the iconic purple that is synonymous with Cadbury. The Victorian illustrations that adorn the packages hints at the company’s origins. Each wrapper showcases one of the many confections that are possible with the chocolate the bag houses.
Sure to have chocolate fans and badass bakers salivating, Cadbury baking chocolate is a worthy addition to any pantry.
Trend Themes
1. Innovative Packaging - The Cadbury baking chocolate packaging, created by the Disegno Group, showcases Victorian illustrations and the iconic purple color, offering an opportunity for other brands to explore creative and nostalgic packaging designs.
2. Specialized Baking Ingredients - The Cadbury baking chocolate line, with its wide variety of creamy chocolates for baking, presents an opportunity for other confectionery brands to develop specialized baking ingredient lines to cater to the demand of baking enthusiasts.
3. Nostalgic Branding - The use of Victorian illustrations on the Cadbury baking chocolate packaging taps into nostalgic branding, opening up opportunities for other established brands to leverage their heritage and incorporate historical elements into their products.
Industry Implications
1. Confectionery - The Cadbury baking chocolate line, with its range of creamy chocolates for baking purposes, offers a disruptive innovation opportunity for confectionery companies to expand into the baking ingredient market.
2. Packaging - The innovative packaging design of Cadbury baking chocolate, featuring Victorian illustrations, presents an opportunity for packaging companies to explore unique and visually appealing packaging solutions for food products.
3. Food and Beverage - The utilization of nostalgic branding on the Cadbury baking chocolate packaging highlights the potential for food and beverage companies to tap into consumer nostalgia by incorporating historical elements into their product branding.
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