Salico Pastries Packaging is as Playful as its Contents are Sweet
Amelia Roblin — June 21, 2012 — Lifestyle
References: designyan & thedieline
Most people hardly need illustrations to show them what a delight it is to consume cake; nevertheless, Salico Pastries packaging provides some and the lighthearted look of this brand identity renders the product irresistible.
Shaggy Design is responsible for the utterly endearing appearance of these snack sachets that feature pairs of people picking produce from trees, of the variety used as ingredients inside. Walnuts, pumpkins and almonds are harvested by the cheery characters on the small resealable pouches that contain Chinese jujube walnut cake, pumpkin seed cake and almond halva sherbet, respectively. With its fun farming images, its brightly colored bags and its adorable drawn scenes, Salico Pastries packaging must successfully seduce a sweet-toothed consumer base, different from its share in the Taiwanese wedding cake industry.
Shaggy Design is responsible for the utterly endearing appearance of these snack sachets that feature pairs of people picking produce from trees, of the variety used as ingredients inside. Walnuts, pumpkins and almonds are harvested by the cheery characters on the small resealable pouches that contain Chinese jujube walnut cake, pumpkin seed cake and almond halva sherbet, respectively. With its fun farming images, its brightly colored bags and its adorable drawn scenes, Salico Pastries packaging must successfully seduce a sweet-toothed consumer base, different from its share in the Taiwanese wedding cake industry.
Trend Themes
1. Playful Packaging - Consumer brands should consider investing in playful packaging that tells a story and enhances the overall brand experience.
2. Illustrative Brand Identity - Branding that incorporates whimsical illustrations can be used to create a unique and memorable image for any product.
3. Targeted Marketing - By creating packaging that specifically appeals to a certain consumer base, businesses can effectively differentiate themselves from competitors.
Industry Implications
1. Food and Beverage - Innovative and playful packaging designs can set food and beverage brands apart from competitors in a crowded market.
2. Wedding and Event Planning - Salico Pastries has differentiated themselves through the use of a unique and playful brand identity, which is something that other businesses in the wedding and event planning industry could adopt for their own offerings.
3. Design and Advertising Agencies - The success of the Salico Pastries packaging design shows an opportunity for design and advertising agencies to create playful and unique brand identities that appeal to consumers seeking a fun and memorable experience.
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