Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,987 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,987 cutting edge ideas.

Gut-Friendly Candy Products

Clean the Sky - Positive Eco Trends & Breakthroughs

Savvy Sweets Comes in Four Delicious and Familiar Varieties

— March 14, 2024 — Lifestyle
Savvy Sweets are a new range of guilt-free candy products hitting the UK market to provide consumers with a delicious yet lifestyle-conscious option for satisfying cravings for sweet treats.

The product range includes the Sour Cola Bears, Sour Bears, Fruit 'n Cream Bears and Berry Bears, which are each crafted with no added sugar and feature prebiotic fiber for a gut-friendly profile. The products are 100% plant-based and are a great option for consumers with diabetes to enjoy in moderation thanks to their low-sugar formulation.

A spokesperson for the brand commented on the new Savvy Sweets saying, "Our proud legacy of sweet innovation spans over 100 years in Australia. With the UK’s functional foods movement gaining real momentum, we saw an opportunity to introduce ourselves. Unlike some peers, who simply shuffle around unsavoury artificial sweeteners to navigate HFSS rules, we’ve always stayed true to our all-natural stance, prioritising both great taste and nutritional integrity.”
Trend Themes
1. Guilt-free-snacking-trend - Candy products with no added sugar and prebiotic fiber cater to consumers looking for guilt-free sweet treats.
2. Plant-based-sweets-emergence - The rise of plant-based candy products appeals to health-conscious consumers seeking alternative indulgences.
3. Functional-foods-revolution - Functional candy offerings with nutritional benefits reflect the growing movement towards functional foods in the market.
Industry Implications
1. Food-and-beverage-industry - The food and beverage industry can explore innovative candy formulations that prioritize health and wellness for consumers.
2. Health-and-wellness-sector - The health and wellness sector has opportunities to introduce gut-friendly candy products that align with consumer preferences for functional foods.
3. Diabetic-friendly-products-market - The market for diabetic-friendly products can benefit from the introduction of low-sugar candy options like Savvy Sweets tailored to diabetic consumers.
6.9
Score
Popularity
Activity
Freshness