The Twinkies Redesign Excites the Imagination and the Sweet Tooth
Amelia Roblin — December 14, 2012 — Life-Stages
References: cristinacastrocreative & thedieline
The enticing Twinkies Redesign paints a scrumptious picture of a fantasy land in which cakes are as large as cars and even delicious-sounding words can be tasted. This bold and mouthwatering packaging project would be Hostess's attempt to rebrand the beloved line of sweet snacks. The creative Cristina Castro certainly makes it work a treat.
The cartons and pouches that enclose the cupcakes, donuts and truffles have been covered in a bright sky blue and kept free of borders and any restrictive formatting. Handwritten text is scrawled loosely across the wrappers in various colors and sizes, serving to describe the contents of each package.
Illustrations of fluffy clouds, sugar-coated lips and active cartoon characters communicate significant messages behind the Twinkies Redesign. Lightness, sweetness and health are promoted to accompany the scaled-down serving sizes.
The cartons and pouches that enclose the cupcakes, donuts and truffles have been covered in a bright sky blue and kept free of borders and any restrictive formatting. Handwritten text is scrawled loosely across the wrappers in various colors and sizes, serving to describe the contents of each package.
Illustrations of fluffy clouds, sugar-coated lips and active cartoon characters communicate significant messages behind the Twinkies Redesign. Lightness, sweetness and health are promoted to accompany the scaled-down serving sizes.
Trend Themes
1. Fantasy-themed Branding - Opportunity for brands to create packaging that transports consumers to a whimsical and imaginative world.
2. Handwritten Typography - Disruptive innovation opportunity for businesses to use handwritten text to add a personal and authentic touch to packaging design.
3. Miniature Snacks - Consumer demand for smaller portion sizes creates opportunities for brands to offer healthier and more controlled snack options.
Industry Implications
1. Food and Beverage - Businesses in the food and beverage industry can explore innovative packaging designs to captivate consumer attention.
2. Graphic Design - Opportunity for graphic design professionals to leverage handwritten typography and illustrations for branding and packaging projects.
3. Health and Wellness - Brands in the health and wellness industry can capitalize on the popularity of smaller portion sizes and promote healthier snack options.
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