Willow & Sage Organic Gelato Packaging Expresses its Natural Quality
Amelia Roblin — April 1, 2013 — Eco
References: packagingoftheworld & gurlstudio
Producers of high-quality and healthy edible goods undoubtedly like to emphasize this fact with their brand identities. Willow & Sage Organic Gelato packaging does this by using unexpected natural materials to enclose the scrumptious product.
The lid of each tub of ice cream has been crafted from a piece of wood and made into a smooth round shape. An accompanying collection of spoons has also been whittled from timber, inviting you to save a bowl and snack right out of the container.
The sleeve to which Zoë Blow attached the eating utensils is made of brown paper with a distinctively recycled look. Handwritten typefaces throughout Willow & Sage Organic Gelato packaging suggest a more personal process of production that would promise a delicious recipe.
The lid of each tub of ice cream has been crafted from a piece of wood and made into a smooth round shape. An accompanying collection of spoons has also been whittled from timber, inviting you to save a bowl and snack right out of the container.
The sleeve to which Zoë Blow attached the eating utensils is made of brown paper with a distinctively recycled look. Handwritten typefaces throughout Willow & Sage Organic Gelato packaging suggest a more personal process of production that would promise a delicious recipe.
Trend Themes
1. Natural Material Packaging - Brands can explore using unexpected natural materials like wood for packaging to emphasize their product's quality.
2. Handwritten Branding - Handwritten typefaces on packaging can create a sense of personal touch and authenticity in the production process.
3. Reusable Spoon Packaging - Designs that incorporate a reusable spoon attached to the packaging can be both sustainable and convenient for on-the-go snacking.
Industry Implications
1. Food and Beverage - Producers of high-quality and healthy edible goods can consider using natural materials and handwritten branding to differentiate themselves and emphasize their product's quality.
2. Sustainable Packaging - Companies focused on sustainable packaging can explore incorporating reusable utensils into their designs to provide added convenience to their customers.
3. Artisanal Goods - Artisanal brands can use handwritten typography and natural materials in their packaging to communicate a sense of craftsmanship and quality.
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