The Swoon Cookie Crafters Box Keeps You in Treats
Susan Keefe — December 30, 2011 — Lifestyle
References: meers & lovelypackage
Swoon Cookie Crafters turned to the creative minds at Meers to reinvigorate the brand with a new name, new look and new attitude. Originally PS-Sweets, Swoon Cookie Crafters is a small custom sugar cookie company looking to put smiles on faces one cookie at a time. Bearing in mind the company's limited financial resources, Meers selected a ready-made box and focused on creating a strong identity for the brand through cheeky typography and clever minimalist styling.
Each carefully crafted cookie comes individually packaged with a label that mirrors the style found on the front of the box. For a touch of humor and sweetness once you uncover the bottom of the inside of the box it screams, "Oh, noooo... Cookies all gone?" There are few that couldn't identify with the sinking feeling that comes with demolishing a tasty box of cookies. To remedy the situation, Swoon Cookie Crafters thoughtfully includes the necessary contact information, so you can order your next batch with the greatest of ease.
Made over to reflect the stylish bakery that it is, Swoon Cookie Crafters packaging is modern yet comfortingly kitschy.
Each carefully crafted cookie comes individually packaged with a label that mirrors the style found on the front of the box. For a touch of humor and sweetness once you uncover the bottom of the inside of the box it screams, "Oh, noooo... Cookies all gone?" There are few that couldn't identify with the sinking feeling that comes with demolishing a tasty box of cookies. To remedy the situation, Swoon Cookie Crafters thoughtfully includes the necessary contact information, so you can order your next batch with the greatest of ease.
Made over to reflect the stylish bakery that it is, Swoon Cookie Crafters packaging is modern yet comfortingly kitschy.
Trend Themes
1. Custom Packaging Design - As the market for unique and stylish packaging grows, businesses can offer a competitive edge by focusing on bespoke packaging that reflects their brand, as seen with Swoon Cookie Crafters.
2. Humorous Packaging - With increasing demand for personalized and clever packaging, businesses can innovate by incorporating humor into their packaging design, as seen with the humorous labels and box bottom from Swoon Cookie Crafters.
3. Ready-made Boxes - Businesses can save on costs and focus on branding and design by using existing box options, as demonstrated by Meers' choice to use a ready-made box for Swoon Cookie Crafters.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can create a unique brand identity and stand out to potential customers by designing personalized and humorous packaging like Swoon Cookie Crafters.
2. E-commerce - As e-commerce continues to grow, online businesses can set themselves apart from competitors by adding value to their packaging design, like Swoon Cookie Crafters' inclusion of contact information for easy reordering.
3. Marketing and Advertising - Marketing and advertising agencies can explore creative, humorous packaging design as a means to differentiate their clients' products and appeal to consumers in unique ways, as demonstrated by Meers' work for Swoon Cookie Crafters.
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