Ben & Jerry's Latest Initiative is a Scream
References: benjerry & globalpackagegallery
Ben and Jerry's packaging is an innovative aspect of the company's image that is not always recognized for it's significance.
In addition to their well-documented philanthropic programs that benefit everyone from the homeless to ex-cons working hard on a second chance, the company has a long track-record of constantly innovating their production processes to make Ben and Jerry's packaging as green as possible.
So while you might still feel guilty for indulging in some of their ice cream from time to time, it will no longer have to be on account of the environment.
In addition to their well-documented philanthropic programs that benefit everyone from the homeless to ex-cons working hard on a second chance, the company has a long track-record of constantly innovating their production processes to make Ben and Jerry's packaging as green as possible.
So while you might still feel guilty for indulging in some of their ice cream from time to time, it will no longer have to be on account of the environment.
Trend Themes
1. Sustainable Packaging - Ben & Jerry's commitment to sustainable packaging presents opportunities for disruptive innovation in the packaging industry.
2. Green Production Processes - Innovations in green production processes by Ben & Jerry's open up disruptive opportunities in the food manufacturing sector.
3. Philanthropic Initiatives - Ben & Jerry's philanthropic programs offer opportunities for disruptive innovation in corporate social responsibility and social impact sectors.
Industry Implications
1. Packaging Industry - The sustainable packaging trend initiated by Ben & Jerry's creates disruptive innovation opportunities in the packaging industry.
2. Food Manufacturing - The adoption of green production processes by Ben & Jerry's presents disruptive innovation opportunities in the food manufacturing sector.
3. Corporate Social Responsibility - Ben & Jerry's philanthropic initiatives prompt disruptive innovation opportunities in the corporate social responsibility industry.
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