Metsä Board and Kouvolan Lakritsi Partnered on a New Product
Michael Hemsworth — September 30, 2024 — Lifestyle
References: kouvolanlakritsi.fi & snackandbakery
Metsä Board and Kouvolan Lakritsi have partnered on a new product to provide consumers with a way to keep their favorite licorice treat on hand and fresh at all times.
The product starts off with Kouvolan Lakritsi's fresh licorice that's enclosed in a fiber paperboard cup that can be easily resealed between servings. The packaging is inspired by paperboard cups and thus looks like a takeout cup of coffee, which will preserve the sweet treat for extended periods. The new packaging also responds to consumer pain points related to plastic pouches like stickiness and tearing, while also reducing the use of plastic overall.
Managing Director at Kouvolan Lakritsi Timo Nisula spoke on the new product and packaging from Metsä Board saying, "We had long been thinking whether the sales package for licorice could be something different than a plastic pouch. The new mug can even be reused as a coffee cup that gives a slight flavor of licorice in the coffee.”
The product starts off with Kouvolan Lakritsi's fresh licorice that's enclosed in a fiber paperboard cup that can be easily resealed between servings. The packaging is inspired by paperboard cups and thus looks like a takeout cup of coffee, which will preserve the sweet treat for extended periods. The new packaging also responds to consumer pain points related to plastic pouches like stickiness and tearing, while also reducing the use of plastic overall.
Managing Director at Kouvolan Lakritsi Timo Nisula spoke on the new product and packaging from Metsä Board saying, "We had long been thinking whether the sales package for licorice could be something different than a plastic pouch. The new mug can even be reused as a coffee cup that gives a slight flavor of licorice in the coffee.”
Trend Themes
1. Sustainable Packaging Solutions - Innovative fiber paperboard cups present eco-friendly alternatives to plastic pouches, appealing to environmentally conscious consumers.
2. Multi-use Packaging - The new resealable licorice packaging introduces the concept of reusable food containers that can double as coffee cups, sparking interest in multipurpose use.
3. Enhanced Consumer Convenience - Resealable packaging solutions provide a seamless and hassle-free way for consumers to enjoy snacks without the common issues of stickiness and tearing.
Industry Implications
1. Confectionery - The confectionery industry can capitalize on innovative packaging that keeps products fresher for longer periods while mitigating environmental impact.
2. Packaging - Advancements in packaging technologies offer new opportunities for packaging companies to create resealable, multi-functional designs that enhance user experience.
3. Sustainable Products - The rise of eco-friendly packaging solutions drives growth in the sustainable products industry, prompting a shift away from traditional plastic materials.
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