The Chokablok Ice Cream Design by Mayday is Simple & Seriously Tempting
Jaime Neely — June 21, 2011 — Lifestyle
References: maydaylivingbrands & thedieline
Mayday is British design company known for its simple and straightforward packaging designs, and its look for the Chokablok Ice Cream is no exception. The company is not only responsible for the packaging of this tasty treat, but also for its tempting collection of five flavors.
Chokablok Ice Cream flavors combine favored ingredients in new and unlikely combos. While the frozen goodie is available in classic flavors such as Chocolate Chip Cookie Dough, other flavors are much more decadent and include The Chocolate Extremist, Gold Digger Dynamite, Billionaires Shortcake and Cherry Bomb Brownie.
Mayday's goal was to provide consumers with an ice cream that was loaded with extra goodies made from the best ingredients. While the flavors are certainly eccentric and exciting, the packaging for Chokablok Ice Cream is simple and straightforward in a an extremely appealing way.
Chokablok Ice Cream flavors combine favored ingredients in new and unlikely combos. While the frozen goodie is available in classic flavors such as Chocolate Chip Cookie Dough, other flavors are much more decadent and include The Chocolate Extremist, Gold Digger Dynamite, Billionaires Shortcake and Cherry Bomb Brownie.
Mayday's goal was to provide consumers with an ice cream that was loaded with extra goodies made from the best ingredients. While the flavors are certainly eccentric and exciting, the packaging for Chokablok Ice Cream is simple and straightforward in a an extremely appealing way.
Trend Themes
1. Simple Packaging Design - Opportunity to disrupt the packaging industry by focusing on minimalist and straightforward designs for products.
2. Unconventional Flavor Combinations - Innovation possibility to create unique and unexpected flavor profiles in the food and beverage industry.
3. Premium Ingredients in Frozen Treats - Market gap for high-quality ingredients in frozen treats, providing an opportunity for disruption and differentiation.
Industry Implications
1. Packaging - The packaging industry can incorporate simple and straightforward designs to enhance product appeal and consumer satisfaction.
2. Food and Beverage - In the competitive food and beverage industry, there is room for disruption by developing unconventional flavor combinations that excite and intrigue consumers.
3. Frozen Treats - The frozen treats industry can explore the use of premium ingredients to create a more elevated and indulgent product offering, catering to consumers seeking high-quality options.
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