'Turnstyle' Promotes a School Play with Willy Wonka Candy Bar Items
Laura McQuarrie — June 5, 2013 — Life-Stages
References: turnstylestudio & thedieline
Before you get too excited thinking this packaging is for a Willy Wonka candy bar, you should know that these delicious-looking designs are pamphlets for an elementary school play. Although small-school productions are not so beautifully branded, this joint parent and teacher funded effort was set up to get kids involved in the theatre.
The team at 'Turnstyle' generously donated its graphic design talents to brand and advertise the Loyal Heights Elementary school production of Willy Wonka Junior. The initiative included making posters, logos, pamphlets, tickets and t-shirts for the school. The whimsically-branded items drip with delicious caramel and chocolate colors.
The youthful reinterpretation of the Willy Wonka brand was well received by kids, parents and audience members, making them "feel like they were participating in a real Broadway production."
The team at 'Turnstyle' generously donated its graphic design talents to brand and advertise the Loyal Heights Elementary school production of Willy Wonka Junior. The initiative included making posters, logos, pamphlets, tickets and t-shirts for the school. The whimsically-branded items drip with delicious caramel and chocolate colors.
The youthful reinterpretation of the Willy Wonka brand was well received by kids, parents and audience members, making them "feel like they were participating in a real Broadway production."
Trend Themes
1. Branded School Productions - Creating branded plays and other productions in schools.
2. Marketing for Elementary Students - Engaging elementary school students with creative branding and marketing.
3. Youthful Rebranding - Reimagining well-established brands in a youthful and playful way.
Industry Implications
1. Graphic Design - Opportunities for graphic design firms to tap into a new market of school productions.
2. Educational Services - Collaborating with schools to provide branding and marketing services for productions.
3. Marketing and Advertising - Creative rebranding initiatives for well-established brands for younger audiences.
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