These M&M’s Peanut Gifting Pouches Come in Four Styles
Michael Hemsworth — October 4, 2024 — Marketing
References: mars-itr & snackandbakery
These new M&M’s Peanut gifting pouches were showcased by the brand at the TFWA World Exhibition as a new range of products for the travel retail channel perfect for travelers to pick up for gifting occasions.
The product pouches come in four varieties that come in green, red, yellow and brown colors, which are each paired with inspiring messages. This includes such options as 'Miss your face,' ' It's not a trip without you.' and several others. The retail-exclusive products are perfect for travelers to pick up on their next trip to ensure they have something to give to a friend or loved one upon their return.
The new M&M’s Peanut gifting pouches are launching alongside additional products like the heart-shaped boxes.
Image Credit: Mars Wrigley ITR
The product pouches come in four varieties that come in green, red, yellow and brown colors, which are each paired with inspiring messages. This includes such options as 'Miss your face,' ' It's not a trip without you.' and several others. The retail-exclusive products are perfect for travelers to pick up on their next trip to ensure they have something to give to a friend or loved one upon their return.
The new M&M’s Peanut gifting pouches are launching alongside additional products like the heart-shaped boxes.
Image Credit: Mars Wrigley ITR
Trend Themes
1. Color-coded Packaging - Brands are using vibrant and specific color schemes to emotionally connect with consumers and enhance the gifting experience.
2. Inspirational Messaging - Products are incorporating heartfelt and customized messages to create more personal and memorable consumer interactions.
3. Travel Retail Exclusives - Exclusive travel retail products are being developed to capture the unique needs and impulse buys of travelers.
Industry Implications
1. Confectionery - The confectionery industry is innovating with unique packaging and personalized messaging to cater to niche markets like travel retail.
2. Travel Retail - Travel retail is seeing growth through exclusive products designed to meet the specific demands and preferences of frequent travelers.
3. Giftware - The giftware industry is evolving to include products that merge emotional connectivity with convenience for gifting on-the-go.
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