It is becoming increasingly more difficult for retailers to draw in new buyers to their products because of fellow competitors, but these cartoonish branding techniques are cleverly utilizing adorable images and cute themes to connect with consumers.
Gone are the days when marketers could simply print the name of the product on the label and have customers scoop them up. Nowadays, with the competition so fierce between companies to sell similar products, new and inventive marketing strategies must be implemented to make a brand stand out from the rest. These cartoonish branding techniques are utilizing animated characters and themes as a way to connect with buyers on a more humorous and nostalgic level.
From bear-faced candy branding to cartoony liquor labels, these creative marketing examples are showcasing how cute images can make a bold and lasting impression.
44 Cartoonish Branding Techniques

44
Blabbermouth Biscuit Branding
Bla-Bla Cookies Packaging Provides a Snack to Stop the Gossip

43
Cute Corpselike Branding
Gubble Bum Packaging has a Sinister Inner Layer
42
Adorable Dual-Dye Branding
M Savers Packaging Demonstrates the Appeal of Simplicity
41
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
40
Comic-Inspired Cans
Beanblossom Hard Cider Packaging Entices with Epic Illustrations
39
Animated Coffee Cups
Aimia Foods 'Pour Moi' Converts Consumers to Vending Machine Mocha
38
Personified Peanut Branding
Nuts for Snack Packaging Features Cute Characters That'll Crack You Up
37
Fun Packaging for Healthy Foods
VitaMeal Tempts Children with Coolness
36
Cute Cutout Branding
Eroski Diaper Packaging Can Contribute to the Decoration of Your Nursery
35
Strapping Sailor Branding
Popeye Energy Drink Packaging Revives Vintage Images and Your Vitality
34
Cute Cartoony Cartography
Crumpled City Junior Maps Are Alive with Colorful Illustrations
33
Cartoon Bottle Branding
The Shamil Ramazanov Coca-Cola Bottle Makes You Feel Like a Child Again
32
Handyman Sandwich Spreads
Deli Garage Filler Packaging Aids to Animate Your Food Prep Process
31
Endearing Animal Branding
Pediatric Babe Packaging is Clean, Crisp and Utterly Adorable
30
Cartoony Baby Food Branding
Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
29
Personified Biscuit Boxes
BISC8ITO Cookie Packaging Features Adorable Cartoon Characters
28
Bear-Faced Candy Branding
Panda Liquorice Packaging Has a Combined Cute and Minimalist Appeal
27
Personified Noodle Branding
Pasta La Vista Packaging Serves the Sense of Personally Prepared Food
26
Anime Auto Lube
The Agip for Hello Kitty Engine Oil Adds Cuteness to Your Car Motor
25
Bristle-Whiskered Branding
Poilus Paintbrush Packaging has an Anthropomorphic Appeal
24
Conjoined Caption Branding
Warm Heart Chardonnay Packaging Strikes and Amicable Conversation
23
Battery Beverage Branding
Visually Stimulaing One.5 Tequila Packaging Delivers a Sensory Boost
22
Monkey Business Branding
Ooh Ooh Ah Ah! Packaging Expresses an Instinctive Enthusiasm for Jam
21
Cartooned Kindred Branding
Family Choice Packaging Caters to the Individual Members of the Clan
20
Illustrated Loose Leaf Branding
Nongfu Spring Oriental Tea Packaging Features Cultural Cartoons
19
Kid Cartoon Branding
This Graphic Design from Philipp Hopta is Catchy and Adaptable
18
Cute Climatic Canisters
Saggezza Chocolate Packaging is Decked with Wonderfully Weathered Images
17
Cartoon Booze Branding
The Spanish White Guerrilla Labels Feature Quirky Characters
16
Cartoony Liquor Labels
Generation Wine Packaging Wraps Products as Unique as People
15
Cute Critter Branding
Method Hand Wash Packaging Asserts its Adoration for Animals
14
Retro Cartoon Beer
Bold City Brewery Uses Old-School Style Prints on Labels
13
8-Bit Cartoon Packaging
Dho Yee Chung's 'Drink Me' is Alice in Wonderland-Inspired
12
Tooned Holiday Branding
BRND WGN Christmas Wine Gets You Jolly for the Season
11
Delightfully Doodled Branding
The Twinkies Redesign Excites the Imagination and the Sweet Tooth
10
Cartoony Typographic Branding
The Casual Quality of Nossos Nuts Packaging Appeals to the Snacker
9
Customized Cartoon Branding
The Kiehl's Creme de Corps Limited Edition Packaging is Crazy Colorful
8
Cutesy Cartoon Scents
The Sanrio Demetre Fragrance Library Will be a Breath of Fresh Air
7
Animated Beverage Branding
Lipton Packaging by Cesar Evangelista Features Chaotic Cartooning
6
Friendly Bear First Aid
The PolarAid Kit Aims to Help its Human Users and a Population of Animals
5
Cute Cartooned Beverages
SoyMilk Packaging Visually Entices with Endearing Illustrated Labels
4
Animated Alcohol Vessels
The LOVE for Johnnie Walker Limited Edition Porcelain Bottle is Cultural
3
Animated Brew Branding
Sesto Senso Coffee Packaging Serves You Flavor with Personality
2
Fun Hands-On Packaging
The STABILO EASYergonomics Box is Full of Pens and Surprises
1
Clumsy Animal Branding
Pekabesko Pate Packaging Features Cartoon Creatures in Dangerous Situations
Related Ideas
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
Cartoon-Inspired Footwear Collections
The Looney Tunes x ALDO Collection is Playful and Vibrant
Unsightly Oatmeal Campaigns
The Quaker 'Deliciously Ugly' Campaign Celebrates Oatmeal
Playfully Serious Designs
Nik Bentel Studio Pivots from the Whimsical to the Playfully Serious
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Holiday-Ready Cartoon-Themed Collections
The Forever 21 x Sanrio Holiday Collection is Playful
Soda-Branded Casual Apparel
poppi Collaborates with Target to Celebrate its 'Cream Soda' Flavor
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Soda-Inspired Bodycare
Native x Jarritos Reimagines Soft Drink Flavors as Personal Care Scents
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
United Mascot Commercials
The First-Ever Instacart Super Bowl Ad Unites Beloved Brand Icons
Cute-Themed Collectible Bags
Sugoi Mart Launched its Kawaii Lucky Bag, Featuring Japanese Goods
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Dual-Branded Cartoon Capsules
thisisneverthat Unveils a Minion-Inspired Streetwear Capsule
Character-Styled Biscuit Snacks
Kinder Kinderini Biscuits are Fun and Flavorful
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Comforting Fabric Softener Branding
The Snuggle Rebrand Updates the Entire Product Range
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Elf-Themed Baked Product Lines
Pillsbury’s Funfetti Debuts Products for the 2024 Holiday Season
Star-Supported Animated Character Campaigns
Hello Kitty and Bruno Mars Commemorate an Anniversary
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Fruity Creative Campaigns
Tic Tac® Chewy! Debuts the Soft on the Inside Campaign
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Retro Adorable Animated Adventures
Care Bears & Strawberry Shortcake Join on The Care Berry Switch
Cartoon Cat Toothpastes
MOON x Hello Kitty Made a Special-Edition Toothpaste & Toothbrush
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Wintery Cartoon Apparel Capsules
Market x Peanuts Launch a Whimsical Capsule for the Colder Months
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
Video Game-Themed Candy Branding
The Hershey Company and Nintendo Announced a New Partnership
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Graphic Fashion Animation Campaigns
Louis Vuitton Remasters Takashi Murakami's Superflat Animation
Consumer-Inspired Baking Products
These General Mills Holiday Cookie Products are Arriving Now
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Nostalgic Classic Snacks
Back to Nature Received a Vibrantly Bold Rebrand
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Football-Themed Cereal Packaging
This General Mills Football Packaging Updates Several Brands
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Personal Break-Emphasizing Campaigns
KIT KAT® Strives to Protect Personal Breaks at Any Cost
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Cartoon-Themed Kids Cosmetics
The Childs Farm x Bluey Products Come in Three Options
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Cartoon-Adorned Parenting Bags
JuJuBe Partners with tokidoki on a Playful Bag Capsule
Customized Corporate Chocolate Gifts
Bitzel's Chocolate Introduced New Gifting Options
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Collaborative Candy Apparel
The JCPenney x HARIBO Collection Puts Candy and Branding in Focus
Adult-Targeted Milk Chocolates
Gnaw Chocolate Makes Bold Flavors That Evoke Childhood Memories
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Customizable Cookie Boxes
Molly Bz Allows Customers to Build Their Own Cookie Boxes
Bottled Milkshake Mixes
Crusha's Refreshed Identity Appeals to a New Generation
Claymation Condiment Promotions
The Bisto Wallace & Gromit Partnership Celebrates the Latest Film
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Biscuit-Branded Water Blasters
Jammie Dodgers and NERF Partnered for Specially Branded Toys
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Collectible Cartoon Candy Products
The Latest PEZ Products Call to Mind Popular Cartoon Franchises
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Savory Bear-Shaped Potato Snacks
Pom-Bear Snacks Introduced New Flavors and Branding
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Cuisine-Themed Mustard Packaging
This Colman's Squeezy Bottle is Limited-Edition
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Retro Cartoon Back-to-school Capsules
Boy Meets Girl x Strawberry Shortcake Present Unisex Styles
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Retro Dairy-Free Cheeses
The 80s and 90s Inspired RADD Foods' Refreshed Brand Identity
Luxury Retailer Biscuits
Biscuiteers and Brown Thomas Partnered for Themed Treats
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Old-Fashioned Candy Collections
Goetze’s Candy Company is Launching Two Special Edition Treats
Startup Name Generators
Bake Your Brand Uses AI to Create Unique Startup Names and Taglines
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Book-Themed Plush Collectibles
Punchkins’ Book Plushies Celebrate a Love of Reading
Brand Identity Generators
The Branding Archetypes Generator Helps You Refine Your Brand
Sugar Spread Packaging Updates
Fearne & Rosie Taps Bun Studio for its New Tesco Packaging Designs
Child-Friendly Cartoon Art Lines
Peanuts and OOLY Unveil an Arts and Crafts Collection for Kids
Branded Wholesale Candy Ranges
These New Sweetish Candies Come in Gummies and Lollipops