Method Hand Wash Packaging Asserts its Adoration for Animals
Amelia Roblin — March 3, 2013 — Marketing
References: methodhome & thedieline
What this line of Method Hand Wash packaging has in common with the other items that this brand has on the market is an image that is guaranteed to win most people over. The soap dispensers are decorated with a clarity that is distinctly contemporary, yet a detail that is designed to endear.
These particular bottles are transparent with the product name and information printed in soft white text. The pair gets punchier in appearance with the addition of adorable illustrations of rabbits, squirrels, birds, turtles and deer. The enchanting creatures are rendered in a cartoony style with bright colors that range green through blue on one dispenser and different shades of orange on the other. The critters on Method Hand Wash packaging have big doe eyes to characterize their innocence as the company asserts its policy of avoiding animal testing.
These particular bottles are transparent with the product name and information printed in soft white text. The pair gets punchier in appearance with the addition of adorable illustrations of rabbits, squirrels, birds, turtles and deer. The enchanting creatures are rendered in a cartoony style with bright colors that range green through blue on one dispenser and different shades of orange on the other. The critters on Method Hand Wash packaging have big doe eyes to characterize their innocence as the company asserts its policy of avoiding animal testing.
Trend Themes
1. Eco-friendly Packaging - Introducing sustainable packaging options can disrupt the consumer goods industry and attract environmentally conscious consumers.
2. Animal-inspired Branding - Implementing animal illustrations in brand designs can create a sense of emotional connection with consumers and differentiate products in the market.
3. Transparency in Packaging - Using transparent packaging with minimalistic design elements can convey a modern, clean image and appeal to consumers seeking simplicity.
Industry Implications
1. Consumer Goods - Embracing eco-conscious practices and animal-friendly policies can give brands a competitive edge in the consumer goods industry.
2. Design and Advertising - Providing creative services and solutions for incorporating animal illustrations in brand designs can open up new opportunities for design and advertising agencies.
3. Personal Care Products - Incorporating sustainable packaging options and animal-inspired branding can disrupt the personal care products industry by attracting conscious consumers and creating a unique brand identity.
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