SoyMilk Packaging Visually Entices with Endearing Illustrated Labels
Amelia Roblin — May 7, 2013 — Life-Stages
References: behance.net & packagingoftheworld
While developing a brand identity for a product intended for kids, the designer must be keep in mind that the parents are also the target buyers. Citrartwork SoyMilk packaging has a number of features that appeal to both generations, making it a successful visual scheme.
Adults would be attracted to the smooth contours of the milk bottles, free of sharp edges that might harm a child who wishes to sip his drink without assistance. The transparency of the containers is also an attractive quality, communicating an honesty about the product within.
Children would undoubtedly be drawn to the adorable characters on the labels of each of the three flavored varieties. Citra Limanto's SoyMilk packaging features a personified strawberry, a melon and a soybean that splash happily into the drinks.
Adults would be attracted to the smooth contours of the milk bottles, free of sharp edges that might harm a child who wishes to sip his drink without assistance. The transparency of the containers is also an attractive quality, communicating an honesty about the product within.
Children would undoubtedly be drawn to the adorable characters on the labels of each of the three flavored varieties. Citra Limanto's SoyMilk packaging features a personified strawberry, a melon and a soybean that splash happily into the drinks.
Trend Themes
1. Cute Cartooned Packaging - Designing packaging with relatable, endearing illustrated characters for a product targeted towards children appeals to both kids and adults.
2. Transparent Containers - Using transparent containers for a product creates a sense of honesty about the product and can increase its appeal to customers.
3. Smooth Contoured Packaging - Using packaging that is free of sharp edges can increase the appeal of a product targeted towards kids who want to sip their drink without assistance.
Industry Implications
1. Beverage Industry - Designing packaging for beverages that appeals to both parents buying for their children and children themselves can help increase sales.
2. Packaging Industry - Creating visually enticing, functional packaging with endearing illustrated characters can differentiate a brand in the market.
3. Food Industry - Using transparent packaging for food and beverage products can communicate the quality and honesty of the product to customers.
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