Deli Garage Filler Packaging Aids to Animate Your Food Prep Process
Amelia Roblin — February 13, 2013 — Life-Stages
References: korefe.de & thedieline
The use of cartoons to establish brand identity is often successful amongst child and adult consumers alike. Now tell me you aren't tempted by Deli Garage Filler packaging, even though you might not yet be certain of its contents?
These adorable plastic containers are brought to life with little illustrated images of busy construction workers, accomplishing a range of breakfast- and lunch-related tasks. One chainsaws his loaf of bread into slices while another empties a cement mixer with a spoon. These activities suggest the fun and control one can have in assembling the perfect snack.
Open the lid of Deli Garage Filler packaging and you'll find a piece of card with four serrated sides. Korefe's concept invites the consumer to spread his chocolate and creamy toast-toppers with different patterns that resemble poured concrete.
These adorable plastic containers are brought to life with little illustrated images of busy construction workers, accomplishing a range of breakfast- and lunch-related tasks. One chainsaws his loaf of bread into slices while another empties a cement mixer with a spoon. These activities suggest the fun and control one can have in assembling the perfect snack.
Open the lid of Deli Garage Filler packaging and you'll find a piece of card with four serrated sides. Korefe's concept invites the consumer to spread his chocolate and creamy toast-toppers with different patterns that resemble poured concrete.
Trend Themes
1. Cartoon Branding - Opportunity for businesses to establish brand identity using cartoons, appealing to both child and adult consumers.
2. Interactive Packaging - Disruptive innovation opportunity in creating packaging that comes to life and engages consumers in a playful manner.
3. Patterned Spreads - Innovation potential in developing toast-toppers with patterns resembling poured concrete, adding a fun and unique element to food prep.
Industry Implications
1. Food Packaging - Opportunity to revolutionize food packaging by incorporating cartoons and interactive elements to enhance consumer experience.
2. Branding and Advertising - Potential for businesses to utilize cartoons as a branding tool and create memorable packaging that resonates with consumers.
3. Food Manufacturing - Disruptive innovation potential in the development of patterned spreads that offer consumers a fun and creative way to elevate their meals.
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