The Sanrio Demetre Fragrance Library Will be a Breath of Fresh Air
Joanne Lam — June 15, 2010 — Marketing
References: sanrio & iwantigot.geekigirl
Featuring the Sanrio characters many know and love, the Sanrio Demetre Fragrance Library is definitely a cute collection of scents. In celebration of their 50th anniversary, Sanrio has decided to make collaboration pieces with a variety of different brands.
After having come out with their Sanrio & Dr. Marten's hybrids, this second collaboration of cute scents include characters like Hello Kitty, My Melody and Little Twin Stars. Check out the Sanrio Demetre Fragrance Library in the featured gallery.
After having come out with their Sanrio & Dr. Marten's hybrids, this second collaboration of cute scents include characters like Hello Kitty, My Melody and Little Twin Stars. Check out the Sanrio Demetre Fragrance Library in the featured gallery.
Trend Themes
1. Cartoon Fragrance Collections - The trend of creating fragrance collections inspired by beloved cartoon characters presents an opportunity for fragrance companies to tap into the nostalgia and fandom of their target audience.
2. Brand Collaborations - The increasing number of brand collaborations, such as Sanrio partnering with Dr. Marten's and fragrance companies, shows the potential for unique and innovative product offerings by combining the strengths and fanbases of different brands.
3. Celebrity Fragrance Partnerships - Celebrity partnerships, like the Sanrio Demetre Fragrance Library, create opportunities for fragrance companies to leverage the popularity and influence of well-known characters or personalities to attract a wider audience.
Industry Implications
1. Fragrance Industry - The fragrance industry can explore the cartoon fragrance trend by developing partnerships with popular cartoon studios or brands to create unique scent collections that resonate with fans.
2. Fashion Industry - Fashion brands can collaborate with cartoon franchises to create limited-edition fragrance collections, offering a fashion-forward and nostalgic experience to their customers.
3. Cosmetics Industry - The cosmetics industry can capitalize on the cartoon fragrance trend by creating makeup or skincare products inspired by popular cartoon characters, appealing to both fans and beauty enthusiasts.
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