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Personified Peanut Branding

Clean the Sky - Positive Eco Trends & Breakthroughs

Nuts for Snack Packaging Features Cute Characters That'll Crack You Up

— May 3, 2013 — Lifestyle
Nuts for Snack packaging employs a technique that you could not successfully use in the meat industry, but it works very well here. These particular goods are varieties of nuts, and they have been translated into cute cartoon characters that decorate these endearing pouches.

Mousegraphics of Athens, Greece, began with a clean white canvas to create a crisp look. The sachets were then labeled with an lovely childlike typeface that spells out the name of the brand, and a typewriter font was used to describe the products' additional details.

What really wins the consumer over are these cracked kernels that have been given faces and little limbs. On the front of Nuts for Snack packaging, they pull themselves apart and even chow down on foods like cheese, that make up additional ingredients in the munchies.
Trend Themes
1. Personified Packaging - The trend of using cute characters to decorate product packaging, creating a personalized and playful experience for consumers.
2. Childlike Typography - The trend of using childlike typefaces in packaging design, evoking nostalgia and creating a whimsical feel.
3. Interactive Packaging - The trend of incorporating interactive elements, such as animated characters, into packaging to engage consumers and enhance their experience.
Industry Implications
1. Snack Food Industry - The snack food industry can capitalize on the personified packaging trend by creating character-based branding strategies that make their products more appealing.
2. Graphic Design Industry - The graphic design industry can take advantage of the popularity of childlike typography by offering custom typeface designs that evoke a sense of nostalgia for clients.
3. Packaging Industry - The packaging industry can explore innovative ways to incorporate interactive elements into their designs, such as animated characters, to create more engaging and memorable packaging solutions.
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