Poilus Paintbrush Packaging has an Anthropomorphic Appeal
Amelia Roblin — May 22, 2012 — Marketing
References: facebook & notcot.org
The personification of objects can often make them much more amusing -- a technique employed in Poilus paintbrush packaging as a way to engage consumers. The artist's set comes with a pair of implements that has been cleverly bundled to produce the image of a bearded man.
A sleeve of cardboard, with a loop in the top and a slit towards the bottom, effectively holds a large brush and a smaller one in each respective opening. Cartoony illustrations give the product wrapper eyes, spectacles, a nose, a mouth and a jawline.
A great gap in the drawing leaves sufficient space for the exposure of the large brush's bristles, giving the man in the picture an impressive mustache. Poilus paintbrush packaging also features the smaller brush as a tuft of facial hair on the chin.
A sleeve of cardboard, with a loop in the top and a slit towards the bottom, effectively holds a large brush and a smaller one in each respective opening. Cartoony illustrations give the product wrapper eyes, spectacles, a nose, a mouth and a jawline.
A great gap in the drawing leaves sufficient space for the exposure of the large brush's bristles, giving the man in the picture an impressive mustache. Poilus paintbrush packaging also features the smaller brush as a tuft of facial hair on the chin.
Trend Themes
1. Anthropomorphic Packaging - Opportunity for brands to engage consumers by personifying objects in their packaging.
2. Creative Bundling - Brands can enhance product appeal by cleverly bundling multiple items together.
3. Cartoony Illustrations - Use of playful illustrations on packaging to create a whimsical and engaging consumer experience.
Industry Implications
1. Art and Craft Supplies - Disruptive innovation opportunity for art and craft supply companies to create unique and engaging packaging designs.
2. Consumer Products - Brands across various consumer product categories can explore anthropomorphic packaging to stand out in the market.
3. Design and Packaging - Innovative packaging companies can offer creative bundling solutions and incorporate playful illustrations in their designs.
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