The Kiehl's Creme de Corps Limited Edition Packaging is Crazy Colorful
Jaime Neely — August 8, 2011 — Marketing
References: ilovedust & thedieline
The new Kiehl's Creme de Corps Limited Edition body lotion boasts a very unique and eye-catching packaging design. The labels, which were designed by London-based company 'I Love Dust' feature a colorful scheme of cartoon creatures and shapes. Each bottle of the Kiehl's Creme de Corps body lotion also contains a blank white spot where consumers can write a personalized message to whomever will be receive the lotion.
Kiehl's Creme de Corps body lotion is one of the brand's most popular products. With this captivating package design and opportunity to customize each and every bottle, I am confident that this product will sell out fast.
Implications - Businesses that offer products to their clients that can personalized or customized to reflect the particular individuality of a consumer will experience favorable results. Consumers will likely be willing to invest in high-quality products that provide the additional means to make it their own.
Kiehl's Creme de Corps body lotion is one of the brand's most popular products. With this captivating package design and opportunity to customize each and every bottle, I am confident that this product will sell out fast.
Implications - Businesses that offer products to their clients that can personalized or customized to reflect the particular individuality of a consumer will experience favorable results. Consumers will likely be willing to invest in high-quality products that provide the additional means to make it their own.
Trend Themes
1. Customized Packaging - Opportunities arise for businesses to implement customized packaging designs, allowing consumers to express their individuality and personal preferences.
2. Personalized Products - The trend of personalized products offers businesses the chance to attract consumers who value unique and tailored experiences.
3. Cartoon Branding - Companies can explore cartoon-inspired branding strategies to create eye-catching and memorable packaging designs that resonate with consumers.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage customized packaging and personalized products to enhance the brand experience and attract a wider customer base.
2. Consumer Goods - Consumer goods companies can seize disruptive innovation opportunities by incorporating customized packaging and personalized products into their offerings, creating a competitive advantage.
3. Design and Branding - The design and branding industry can capitalize on the trend of cartoon-inspired packaging to create unique and visually appealing designs that capture consumer attention.
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