This Graphic Design from Philipp Hopta is Catchy and Adaptable
Josh Triantafilou — May 7, 2012 — Marketing
References: pulaski-pompano & behance.net
The creative director Philip Hopta of the agency Pulaski+Pompano in Kiev, Ukraine, recently unveiled a naming, logo and style guide for a Japanese online shop of kidswear on his Behance page.
The design is simple, punchy and wonderfully childish. It features the name of the store, Yokoko, rendered in bright vibrant colors -- red, green and blue -- that immediately catch one's eye. Interspersed among the letters are the faces of three kids emoting distinct personalities. One kid is happy and content, another is indignant and a bit rebellious while the third is dazed and confused. Such elements give the design variety; no two colors or kids are the same. Yet, it maintains a sense of cohesion.
This cogency and simplicity allows the decal to be put on anything, from keychains to wrapping paper.
The design is simple, punchy and wonderfully childish. It features the name of the store, Yokoko, rendered in bright vibrant colors -- red, green and blue -- that immediately catch one's eye. Interspersed among the letters are the faces of three kids emoting distinct personalities. One kid is happy and content, another is indignant and a bit rebellious while the third is dazed and confused. Such elements give the design variety; no two colors or kids are the same. Yet, it maintains a sense of cohesion.
This cogency and simplicity allows the decal to be put on anything, from keychains to wrapping paper.
Trend Themes
1. Childlike Branding - Opportunity for businesses to create simple and playful designs that appeal to a younger audience.
2. Vibrant Color Palettes - Disruptive innovation opportunities in using bold and eye-catching colors to stand out in branding.
3. Emotive Graphic Design - An opportunity for businesses to convey emotions and personalities through visual elements in their branding.
Industry Implications
1. E-commerce - Opportunity for online retailers to enhance their branding and engage with younger customers through childlike designs.
2. Graphic Design - Disruptive innovation opportunities for graphic designers to explore new approaches in creating vibrant and emotive branding.
3. Printing and Packaging - Opportunity for printing and packaging companies to offer customized solutions using versatile and adaptable branding decals.
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