Aimia Foods 'Pour Moi' Converts Consumers to Vending Machine Mocha
Amelia Roblin — March 14, 2011 — Lifestyle
References: aimiafoods & thedieline
It may be hard to win over a die-hard coffee connoisseur with break room dispenser drinks, but if anything can do it, the delightful Aimia Foods 'Pour Moi' packaging will surely do the trick.
Working to bring your piping hot beverage closer to your desk, this company is proposing coffee vending machines that rival the capabilities of living, breathing baristas. Americanos, hot chocolates, cappuccinos, tea and more will be served, all in these adorable coffee cups.
Designed by SMR Creative, these paper drink holders are decorated with abstract and cartoony patterns and people. They take on a different energized color scheme, and depict pictogram stories of the origins of the beans. The Aimia Foods 'Pour Moi' branding incorporates fun facts about the caffeinated brew, giving this boxed-in coffee shot concept a sophisticated culture.
Working to bring your piping hot beverage closer to your desk, this company is proposing coffee vending machines that rival the capabilities of living, breathing baristas. Americanos, hot chocolates, cappuccinos, tea and more will be served, all in these adorable coffee cups.
Designed by SMR Creative, these paper drink holders are decorated with abstract and cartoony patterns and people. They take on a different energized color scheme, and depict pictogram stories of the origins of the beans. The Aimia Foods 'Pour Moi' branding incorporates fun facts about the caffeinated brew, giving this boxed-in coffee shot concept a sophisticated culture.
Trend Themes
1. Smart Vending Machines - Opportunity to integrate technology and AI into vending machines to provide sophisticated customized beverage options.
2. Animated Packaging - Potential for vibrant and engaging designs on packaging to capture consumer attention and create a unique brand experience.
3. Personalized Beverage Culture - Disruptive innovation opportunity to incorporate personalized information and stories about the beverage origins to enhance consumer engagement and create a sense of culture.
Industry Implications
1. Food and Beverage - Innovative beverage vending machines can revolutionize the way consumers access and enjoy their favorite drinks on the go.
2. Design and Branding - The need for visually appealing and captivating packaging opens up opportunities for designers to create unique and memorable brand experiences.
3. Coffee Industry - Integrating personalized information about coffee origins can help coffee companies differentiate themselves and connect with conscious consumers who value sustainability and transparency.
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