Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
Amelia Roblin — January 10, 2013 — Eco
References: blockbranding & packagingoftheworld
Not enough focus has been shifted to developing reusable containers for consumer goods. The Squooshi packaging concept won a Gold at the 2012 Perth Advertising and Design Club Awards for its eco-friendly solution to storing infants' food.
Adults will appreciate the cute visual identities present in the series of bottles for the appeal that they will have to their youngsters. An adorable lion, a walrus, a monkey and a panda are some of the characters that the pouches assume. The illustrations encompass almost all of the surface area and feature a playful color scheme.
Behind the appearance of Block Branding's design is the value of Squooshi packaging as a product. The containers are intended to hold healthy homemade baby food to encourage nutritious diets for kids, as well as the practice of eco-friendly consumption.
Adults will appreciate the cute visual identities present in the series of bottles for the appeal that they will have to their youngsters. An adorable lion, a walrus, a monkey and a panda are some of the characters that the pouches assume. The illustrations encompass almost all of the surface area and feature a playful color scheme.
Behind the appearance of Block Branding's design is the value of Squooshi packaging as a product. The containers are intended to hold healthy homemade baby food to encourage nutritious diets for kids, as well as the practice of eco-friendly consumption.
Trend Themes
1. Reusable Consumer Goods Packaging - The Squooshi packaging concept offers an eco-friendly solution for storing infants' food, highlighting the need for reusable containers in the market.
2. Cute and Playful Visual Identities - The use of adorable characters and playful color schemes in Squooshi packaging appeals to both adults and youngsters, creating opportunities for branding in other industries.
3. Promoting Nutritious Diets for Kids - Squooshi packaging encourages the use of healthy homemade baby food, reflecting a growing demand for nutritious options in the baby food industry.
Industry Implications
1. Packaging - The Squooshi packaging concept showcases the potential for innovation and disruption in the packaging industry, particularly in the realm of eco-friendly and reusable solutions.
2. Branding and Design - The cute and playful visual identities in Squooshi packaging open up opportunities for creative branding and design in various industries beyond baby food.
3. Baby Food - The focus on promoting nutritious diets for kids through Squooshi packaging highlights the potential for disruptive innovation in the baby food industry, with a demand for healthier and homemade options.
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