M Savers Packaging Demonstrates the Appeal of Simplicity
Amelia Roblin — January 6, 2012 — Marketing
References: cpb & thedieline
Just based on visual identity, you can usually tell which are the budget brands of goods on the grocery store shelf. Should you come across M Savers packaging, however, you may be pleasantly surprised that even with its charming appearance, the cost of each item is charming as well.
Only black ink and a single vibrant color are used to decorate the label of each product in the line, but there is nothing boring about the look of these bottles, cans, jars, jugs and bags that might suggest they are inexpensive buys. Coley Porter Bell put a great deal of care into each of the endearing illustrations of the foods, executed in a cute cartoony style and excised of bespoke typography to identify the contents. M Savers packaging stirs up more appeal for economy purchases than a pleasant price tag alone.
Only black ink and a single vibrant color are used to decorate the label of each product in the line, but there is nothing boring about the look of these bottles, cans, jars, jugs and bags that might suggest they are inexpensive buys. Coley Porter Bell put a great deal of care into each of the endearing illustrations of the foods, executed in a cute cartoony style and excised of bespoke typography to identify the contents. M Savers packaging stirs up more appeal for economy purchases than a pleasant price tag alone.
Trend Themes
1. Minimalist Branding - Utilizing only black ink and one bold color to create charming packaging designs for low-cost goods.
2. Cutesy Illustrations - Creating endearing, cartoony illustrations for economy brands to increase visual appeal.
3. Dual-dye Design - Using two contrasting colors in branding designs to create an eye-catching, vibrant look on a budget.
Industry Implications
1. Consumer Packaged Goods - Companies selling everyday consumer items can use minimalist and/or adorable packaging designs to increase sales for economy brands.
2. Retail - Retailers can use dual-dye designs to create visually appealing and inexpensive private-label branding solutions.
3. Graphic Design - Design agencies can specialize in minimalist and/or cute packaging design to serve brands targeting budget-conscious consumers.
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