Family Choice Packaging Caters to the Individual Members of the Clan
Amelia Roblin — November 11, 2011 — Marketing
References: chargedesign & packagingoftheworld
Shared household washrooms seem to be ever accumulating clusters of different shampoos, conditioners and the like. For either the sense of possession or a genuine preference for a particular brand, people enjoy using their own personal products.
Addressing this common theme, Family Choice packaging offers a collection of body washes that targets each child and parent individually. It might not be surprising if one were to discover that the contents of each bottle are more or less identical, but the way that single portions have been separated might nearly be enough to keep everybody happy.
Furthermore, the Charge Design labels speak specifically to each person, marketed towards the brother, the sister and the parents as well. Family Choice packaging is decorated with scribbly childlike illustrations, clearly directing the line at a new generation of brand-conscious kids.
Addressing this common theme, Family Choice packaging offers a collection of body washes that targets each child and parent individually. It might not be surprising if one were to discover that the contents of each bottle are more or less identical, but the way that single portions have been separated might nearly be enough to keep everybody happy.
Furthermore, the Charge Design labels speak specifically to each person, marketed towards the brother, the sister and the parents as well. Family Choice packaging is decorated with scribbly childlike illustrations, clearly directing the line at a new generation of brand-conscious kids.
Trend Themes
1. Personalized Packaging - Creating individualized packaging for different members of a household promotes a sense of ownership and enhances brand loyalty.
2. Family-centric Marketing - Marketing products with a focus on families and their unique needs helps to build brand loyalty among parents and children.
3. Child-inspired Product Design - Using childlike illustrations and designs can help appeal to younger generations and create brand recognition at an early age.
Industry Implications
1. Consumer Packaged Goods - CPG companies can benefit from creating personalized packaging and marketing towards families to differentiate themselves in a competitive market.
2. Marketing and Advertising - Marketing agencies can help CPG companies develop family-centric campaigns and child-inspired product designs to attract younger audiences.
3. Design and Branding - Design firms and branding agencies can help CPG companies create personalized packaging and develop marketing strategies that appeal to families and younger consumers.
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