Generation Wine Packaging Wraps Products as Unique as People
Amelia Roblin — February 11, 2012 — Marketing
References: tatabi.es & thedieline
The subtle differences between varieties of vino are demonstrated in an atypical way through Generation Wine packaging. Those who can't quite grasp the distinctive qualities of merlots, shirazes and cabernet sauvignons may have better luck detecting unique flavors and aromas from bottles that have been labeled as different people.
Elena Sancho of Tatabi has drawn up a brand identity for this collection of alcoholic beverages, based on the individual personalities of each member her family. Looking at these bottles, one may not be able to discern the exact sort of fermented grape drink inside, but the name and illustrated image of a person is immediately visible.
Mom, dad, siblings and grandparents grace each white sticker with their childlike sketched forms. The stars of Generation Wine packaging are further expressed through gestures and colored geometric stamps.
Elena Sancho of Tatabi has drawn up a brand identity for this collection of alcoholic beverages, based on the individual personalities of each member her family. Looking at these bottles, one may not be able to discern the exact sort of fermented grape drink inside, but the name and illustrated image of a person is immediately visible.
Mom, dad, siblings and grandparents grace each white sticker with their childlike sketched forms. The stars of Generation Wine packaging are further expressed through gestures and colored geometric stamps.
Trend Themes
1. Customized Packaging - Creating personalized packaging based on individual personalities offers a unique and engaging experience for consumers.
2. Emotional Connection - Using illustrations of family members on liquor labels creates an emotional connection with consumers, making the product more relatable and memorable.
3. Visual Storytelling - The use of sketched forms, gestures, and colored geometric stamps on liquor labels tells a visual story, capturing the attention of consumers and sparking curiosity.
Industry Implications
1. Alcoholic Beverages - Incorporating personalized packaging and visual storytelling in the alcoholic beverages industry can differentiate brands and attract consumers seeking unique experiences.
2. Graphic Design and Illustration - The demand for custom label designs and illustrations presents opportunities for graphic designers and illustrators to collaborate with liquor brands and create engaging visual identities.
3. Consumer Goods Packaging - The trend of customized packaging in the Generation Wine example highlights the importance of creating packaging that resonates with consumers, opening up new opportunities in the consumer goods packaging industry.
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