Saggezza Chocolate Packaging is Decked with Wonderfully Weathered Images
Amelia Roblin — January 6, 2012 — Marketing
References: behance.net & packagingoftheworld
In developing a brand's visual identity there is ample opportunity to get truly artistic. Saggezza Chocolate packaging disappointingly demonstrates one of too few endeavors to infuse product wrappings with aesthetic delight.
The logo for the line of cocoa treats is consistent, distinctive and charming, but it is not the defining feature of these twee canisters. Designer Faisal Alrabeah has decorated each label in its entirety to establish enchanting scenes in nature through a cute cartoony style. Rolling green hills, rust-colored fields, bushy trees and fluffy clouds are enjoyed by adorable birds and snowmen. The illustrations even reference the contents of Saggezza Chocolate packaging quite subtly, as the darkness of the weather indicates the intensity of the treats inside.
The logo for the line of cocoa treats is consistent, distinctive and charming, but it is not the defining feature of these twee canisters. Designer Faisal Alrabeah has decorated each label in its entirety to establish enchanting scenes in nature through a cute cartoony style. Rolling green hills, rust-colored fields, bushy trees and fluffy clouds are enjoyed by adorable birds and snowmen. The illustrations even reference the contents of Saggezza Chocolate packaging quite subtly, as the darkness of the weather indicates the intensity of the treats inside.
Trend Themes
1. Artistic Packaging - Opportunity for brands to infuse product wrappings with aesthetic delight.
2. Cute Cartoony Style - Use of adorable illustrations to create enchanting scenes in nature.
3. Subtle Content Reference - Incorporating weather illustrations to indicate the intensity of the chocolate treats inside.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can leverage artistic packaging to create a memorable and delightful customer experience.
2. Design and Marketing - Design and marketing agencies have an opportunity to explore cute cartoony style packaging as a way to differentiate their clients' products.
3. Confectionery - Confectionery companies can consider using subtle content reference in their packaging to add a playful and unique element to their products.
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