Sesto Senso Coffee Packaging Serves You Flavor with Personality
Amelia Roblin — February 18, 2011 — World
References: qgraphics.ru & packagingoftheworld
Even this Russian brand of bean brew knows that the best espresso comes from Italy, and the Sesto Senso Coffee packaging embraces this fact with a host of convincing characters.
Seven flavors of Easy Serving Espresso (ESE) have been given a face and name, as seven distinctive Italian waiters and waitresses promote a range of enticing full-bodied brews. Sesto Senso Coffee packaging attempts to bring authenticity to pre-made coffee concoctions and succeeds with this personable approach through endorsement by engaging cartoons.
Seven flavors of Easy Serving Espresso (ESE) have been given a face and name, as seven distinctive Italian waiters and waitresses promote a range of enticing full-bodied brews. Sesto Senso Coffee packaging attempts to bring authenticity to pre-made coffee concoctions and succeeds with this personable approach through endorsement by engaging cartoons.
Trend Themes
1. Authentic Branding - Embracing personable approaches in packaging can help brands establish authenticity and connect with consumers.
2. Character-based Marketing - Utilizing engaging cartoons and characters in packaging can create a unique and memorable brand experience.
3. Localized Endorsements - Promoting specific regions or cultures through packaging can resonate with consumers and enhance brand credibility.
Industry Implications
1. Beverage Packaging - The beverage packaging industry can explore character-driven designs to make products more appealing and memorable to customers.
2. Food and Beverage - In the food and beverage industry, incorporating localized endorsements can help brands establish a sense of authenticity and attract consumers.
3. Marketing and Advertising - Marketing and advertising agencies can leverage character-based marketing strategies in packaging to create unique brand experiences for their clients.
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