Beanblossom Hard Cider Packaging Entices with Epic Illustrations
Amelia Roblin — August 1, 2012 — Marketing
References: oliverwinery & thedieline
Beanblossom Hard Cider packaging contains more than just a simple alcoholic apple beverage, as demonstrated enthusiastically on every inch of the bottles, aluminum cans and boxes. Kevin Pope designed the brand identity for the sweet Oliver Winery product, based entirely on drawings that decorate and even include the logo and text.
Every flavor of the drink has been given its own unique visual narrative that features the special ingredient, a cartoon character or two, an activity and a descriptive bubble to back up the origin of the flavor and the events of the illustrated scene.
The loosely strewn style of Beanblossom Hard Cider packaging is refreshingly timeless. It appeals to adults and children alike as an artistic reference to the comic books and playful cartoons of youth.
Every flavor of the drink has been given its own unique visual narrative that features the special ingredient, a cartoon character or two, an activity and a descriptive bubble to back up the origin of the flavor and the events of the illustrated scene.
The loosely strewn style of Beanblossom Hard Cider packaging is refreshingly timeless. It appeals to adults and children alike as an artistic reference to the comic books and playful cartoons of youth.
Trend Themes
1. Comic-inspired Packaging - Opportunity for alcoholic beverage companies to use unique visual narratives to capture customer interest.
2. Cider Flavors with Unique Visual Narratives - Chance for cider companies to create imaginative designs for individual flavors and highlight special ingredients.
3. Timeless Illustrative Style - Potential for companies to use a loose and playful design approach that appeals to both adults and children.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcoholic beverage companies to appeal to customers with unique packaging designs.
2. Cider Production - Chance for cider companies to differentiate themselves with imaginative packaging designs and product narratives.
3. Graphic Design and Illustration - Potential for designers to experiment with a loose and playful style for packaging and marketing materials.
5.8
Score
Popularity
Activity
Freshness
