Dho Yee Chung's 'Drink Me' is Alice in Wonderland-Inspired
Laura McQuarrie — June 11, 2013 — Lifestyle
References: doychung & packagingoftheworld
This Alice in Wonderland-Inspired packaging combines 8-bit graphics with a classical childhood story. The packaging includes many references to the beloved story. The name of the project, 'Drink Me!,' alludes to the potions that Alice drinks when she first falls down the rabbit hole into Wonderland.
Each label is color-coded to match the flavor of fruit soda, and features a different element from the story, like the White Rabbit, mushrooms, teacups and crowns. The 'Fruit Punch' flavor shows the pixellated face of Alice on an aqua label, like the color of her dress in the Disney movie. These icons are digitized into 8-bit images that make the designs even more charming. While many childhood stories have been modernized, the 8-bit graphics give this packaging by Dho Yee Chung a slight nostalgia.
Each label is color-coded to match the flavor of fruit soda, and features a different element from the story, like the White Rabbit, mushrooms, teacups and crowns. The 'Fruit Punch' flavor shows the pixellated face of Alice on an aqua label, like the color of her dress in the Disney movie. These icons are digitized into 8-bit images that make the designs even more charming. While many childhood stories have been modernized, the 8-bit graphics give this packaging by Dho Yee Chung a slight nostalgia.
Trend Themes
1. 8-bit Packaging - The use of 8-bit graphics in packaging design creates a nostalgic and charming aesthetic.
2. Story-inspired Packaging - Packaging that incorporates elements from beloved stories creates a unique and engaging consumer experience.
3. Color-coded Labels - Color-coding labels to match product flavors enhances visual appeal and helps consumers make informed choices.
Industry Implications
1. Beverage - The beverage industry can leverage 8-bit packaging and story-inspired designs to stand out on store shelves and connect with nostalgic customers.
2. Food - Food brands can explore the use of 8-bit graphics and story-themed packaging to create a memorable and enticing product presentation.
3. Graphic Design - The graphic design industry can find opportunities in creating unique and innovative packaging designs that blend nostalgia and modern aesthetics.
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